PCA announces the debut of a unique web-based advertising and marketing tool for residential concrete promoters—local and national trade groups, material suppliers, builders, and contractors.

 Users can customize a library of templates to create print ads, brochures, event postcards, and e-mail blasts for use in promoting residential concrete products to both consumer and non-consumer audiences. Choose from a library of photos on the site, or upload your own images and logos for the promotional pieces.

The goal is a one-stop, online resource for planning, creating, printing, and distributing marketing communications materials. Such a system offers the flexibility to customize or self-brand materials without sacrificing the ability to maintain consistent, integrated, and professionally designed looks and messages. Web-based production tools also bring greater economy and efficiency to production by including fulfillment services such as e-mailing and mailing.

The Web site’s print vendors, Redleaf Digital and Johnson Press, can also act as a fulfillment source, shipping the completed items directly to the user or to a mailing list provided by the user. Redleaf’s rates are designed to be very competitive with rates charged by local printers. Users can also create a PDF file to take to a local printer.

There is no fee to register and begin using this dynamic new service. All fees are charged on a pay-as-you-go, project-by-project basis. During their first visit, users will be asked to register and provide a user name and password to be used on subsequent visits. Any products produced on the site can be saved, and then completed and submitted at a future date.

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