With $1.2 million remaining, NAHB is encouraging local associations that have not yet applied for its “Buy Now” Advertising Assistance Program to take advantage of this opportunity.

To date, 95 local associations in 30 states have applied for and received, or been approved to receive, nearly $1.8 million in advertising assistance. Including the matching funds that the HBAs contributed, the total value of their advertising campaigns is more than $5.5 million. To see a list of the HBAs and the grant levels, click here.

The NAHB “Buy Now” Advertising Assistance Program provides grants to qualifying HBAs in three categories:

·    HBAs conducting ad campaigns in the top 10 media markets.
·    HBAs with more than 250 members operating in areas outside of the top 10 major media markets.
·    HBAs with 250 or fewer members.

To qualify for grants, the ads must deliver a “buy now” message, be placed in 2007 and conducted in markets that have experienced a major decline in home sales and housing production.

NAHB is encouraging associations that have received grants to promote their grant to their membership through HBA publications and newsletters and on their Web sites. [ return to top ]