Concrete Home Building Council - 03/15/2007 (Plain Text Version)

CHBC Chairman
Michael Weber

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In this issue:
Don't Miss 2007 Concrete Tour. Register Today!
NAHB, ICC Announce Green Building Agreement
Defeating Mandatory Fire Sprinklers
CHBC at Green Building Conference
The New American Home: Efficiency, Durability
NAHB Study: Home of the Future
PCA Launches DIY Promotion Tools
When We Say 'At Home with Concrete,' We Mean It!
CHBC Educational Courses
Concrete Walls Save Lives, Property from Fire
Concrete Designed for Living
ICPI New Advanced Certifications
Concrete Briefs

PCA Launches DIY Promotion Tools

PCA announces the debut of a unique web-based advertising and marketing tool for residential concrete promoters—local and national trade groups, material suppliers, builders, and contractors.

Users can customize a library of templates to create print ads, brochures, event postcards, and e-mail blasts for use in promoting residential concrete products to both consumer and non-consumer audiences. Choose from a library of photos on the site, or upload your own images and logos for the promotional pieces.

The goal is a one-stop, online resource for planning, creating, printing, and distributing marketing communications materials. Such a system offers the flexibility to customize or self-brand materials without sacrificing the ability to maintain consistent, integrated, and professionally designed looks and messages. Web-based production tools also bring greater economy and efficiency to production by including fulfillment services such as e-mailing and mailing.

The Web site’s print vendors, Redleaf Digital and Johnson Press, can also act as a fulfillment source, shipping the completed items directly to the user or to a mailing list provided by the user. Redleaf’s rates are designed to be very competitive with rates charged by local printers. Users can also create a PDF file to take to a local printer.

There is no fee to register and begin using this dynamic new service. All fees are charged on a pay-as-you-go, project-by-project basis. During their first visit, users will be asked to register and provide a user name and password to be used on subsequent visits. Any products produced on the site can be saved, and then completed and submitted at a future date.

Visit the DIY Promotion Zone