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The Power of Business Planning
A business plan is an operating tool that helps you manage your company more effectively. It eliminates the uneasiness and uncertainty associated with flying by the seat of your pants. Functioning as a road map, the business plan outlines where you want your company to go, how you intend to get it there, and what it will look like when it arrives.
Business planning forces you to evaluate your business as it relates to the competitive environment, to develop strategies to overcome possible pitfalls, to set priorities based on long- and short-range goals, and to create action plans. In addition, it offers the following advantages:
· Minimizes the potential for surprises and crises, and prepares you to handle problems more effectively if they arise.
· Helps you identify your resources and determine staffing requirements.
· Encourages employees to work together, under the same directive, toward a common goal.
· Establishes the foundation for better time management. Setting priorities enables you to use your human and material resources most efficiently. The way you manage your resources can significantly impact your company's success.
· Indicates to outside lenders, investors, and customers that you know what you are doing and have a plan to make a profit.
· Saves you money and time by focusing your thinking, and helps you establish a realistic business strategy by giving you more control over your finances, marketing, and daily operations.
· Creates an opportunity for you to build your business on paper before putting your ideas to work in the field. Planning allows you to consider several different scenarios for future action and to examine how each scenario might affect your operation. Identifying potential challenges may help you to deal with them more effectively or possibly eliminate them completely.
Managing a business without a good financial and business planning system is like playing the game without keeping score. You never know if you are winning, losing, making progress, making an adequate profit, or simply marking time. Maximizing your profits requires a well prepared, well executed financial and business strategy. Planning is the key.
Documenting the following items ensures that your plan is functional and that you can evaluate your progress at each step in the planning process:
Identify the results you want and expect. Write them down. If you can't state your objectives clearly, you may not truly know what you want to accomplish.
Set priorities. Don't try to accomplish everything at once. Look at all of your tasks and determine which ones must be completed most urgently. Concentrate on these items first. Identify items that must be addressed in the near future and those that can wait until a later date. Attempting to complete all tasks simultaneously is nearly impossible and may prevent you from reaching any of your goals.
Set goals for priority items. Goals must be realistic, measurable, specific, accomplishable within a time frame, and worthwhile. In addition, they must identify who, where, what, when, why, and how.
Develop a plan of action. Without a written plan of action, goals are little more than wishes. Understand how each goal affects the others. Identify obstacles and find ways to avoid them. Be prepared. Recognize potential problems and consider alternate solutions so that you can take immediate action should those problems arise.
This material is excerpted from the PRO Builder Business Plan Guide, which features step-by-step exercises that walk you through the process of developing your own business plan. It offers a specialized tool not found anywhere else—an electronic spreadsheet for developing the financial section of your plan. Before you know it, you’ll be well on your way to increased profitability and smoother operations. Order it online from www.builderbooks.com or call 1-800-223-2665. [return
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