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Custom Builders Get a Lesson in Passion
Symposium offers participants a chance to step back and see the "big picture" of their building business
More than 400 custom home builders spent last weekend in Atlanta trading ideas for improving their business management and profitability, seeing the latest trends in home design and construction, and learning about new products and services in the home building industry.
It was all part of NAHB’s annual Custom Builder Symposium supported by corporate sponsors and organized by the Custom Home Builder Committee and the University of Housing.
A chance to see the “big picture”
Building your brand, managing client demands, providing excellent customer service, scheduling jobs, incorporating “green” features, working with architects, and managing risk were among the issues discussed in seminars. Roundtables focused on work and family balance, technology, disaster preparation, and other topics.
“I come to the Custom Builder Symposium every year. The reason I come to the Custom Builder Symposium is to recharge my batteries, get away from the day-to-day concerns and look at the big picture,” said Richard Woodford of Empire Development in Bethel, CT.
Among the presenters who encouraged participants to use that wide-angle lens was keynote speaker Rodney Miller, director of corporate training for Florida Power and Light.
“What gets you through running a family business, a multimillion dollar business that can turn on the sale of a home, the vicissitudes of interest rates, and empty nesters? Number one, it is your attitude,” Miller said. “The ability to dream” provides perspective as custom home builders weather the energy crises, the labor crises, and all the other crises that make up a typical day, week, or year in the business, he said.
Miller, a psychologist who has consulted with Fortune 500 companies and top executives, and most recently with Walt Disney World, observed that “too many executives and CEOs that I’ve spent time counseling have climbed to the top of the ladder only to find it was leaning against the wrong wall.”
“If you get hit by a truck or an airplane goes down, will your children know your passion for doing what you’ve given your life to do?” Miller asked.
Pacesetters honored
Those who build on their passion, which was the theme for this year’s symposium, were honored at a special Pacesetter Awards luncheon. The awards, cosponsored by the NAHB Custom Home Builders Committee and Custom Home magazine, were presented to 18 individuals for demonstrated excellence in one of six categories critical to success in custom building: marketing, management, customer service, design, production, and innovation.
The winners, featured in the November issue of Custom Home, are Mark A. Perlman, Empeco Custom Builders; C. Mason Hearn Jr., HomeMasons; Craig Denman, Denman Construction; Mimi Kress, Phil Leibovitz, and Richard Mandell, Sandy Spring Builders; Alan Banks and Chris Folk, Evans Coghill Homes; Grant Rhode, GF Rhode Construction; Nancy and Rich Morrison and Irina Johnson, Benchmark Custom Luxury Homes; Mike Holmes, Holmes Construction Co., Inc.; Richard Laughlin, Laughlin Homes & Restoration; Ron Merigold, Merigold Corp.; Gus Rubio, Gabriel Builders; Andrew Wright Suman, Röhe & Wright Builders; and Jerry Bonner, Bonner Custom Homes.
The 2005 Custom Builder Symposium would like to thank our sponsors:
Look for a special edition of Business of Building e/Source in early December with highlights from the concurrent educational sessions and special events that were part of the Atlanta experience.
The 2006 Custom Builders Symposium will be Oct. 27-29 in Las Vegas. For updates, go online to www.nahb.org/custom.
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