|
Get a Grip on Processes to Lower Overhead, Boost Margins
Working smarter, not harder, is key to taking profits to new levels, builders say
Mastering the intricacies of your home building business processes requires the same time and commitment as it takes to perfect your golf swing—maybe more.
The feeling that the business was running them—a sense margins were sub-par, even as volume increased and staff was working harder and longer—prompted Bill and Scott Jagoe, Jagoe Homes, to get a grip on their processes: the systems they were using to support the company’s sales, construction, service, and other functions.
“We sold a lot of houses, but behind the scenes was chaos,” Bill and Scott recalled during a Business Management education session at the International Builders' Show. “We were starting a lot of houses but our processes were fragmented …The business was managing us!”
To overcome these problems, in 1995, Jagoe decided to look beyond its limitations and find a way to replicate good results, improve communication, create a customer-focused culture, and deliver a better product and experience for its customers.
With the help of industry consultants in sales, back office, and product development, Jagoe:
- Developed specific and repeatable processes and procedures
- Established key measures and clear accountability
- Evaluated staffing and ways to measure performance
- Committed to achieving results
Read about how this regional production builder calmed the back-office chaos, improved cycle time, and took its customer service and margins from good to great with an ongoing focus on processes, rather than just projects.
|