August 6, 2009

 
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Time to Start Worrying About the Better Times Ahead
Even though talk of a housing recovery may seem a bit premature with sales activity and pricing power still weak and inventories high in most housing markets, the tunnel is at least coming into focus and there have been a few flickers of light.

And for savvy business owners, that means it’s time to start worrying about — and planning for — the better times ahead.

Many builders today are not prepared for the market's return. They have spent much of their time during the housing correction winding down their companies and otherwise adjusting to and surviving the difficult market realities.

Now that we're nearing the beginnings of a rebound, it’s time for builders to ask themselves if their business is appropriately capitalized for when the market returns.

The rebound certainly will not be a return to the golden days of the mid-2000s, but there will be growing consumer demand — and there will be less competition.

The government’s first-time home buyer tax credit has already breathed some life into first-time buyer demand and this activity could lead to some growth across all segments of the housing market as consumers become more comfortable with economic conditions and begin to see their home purchasing power strengthen.

Will your business be ready to take advantage of the increase in activity when the market turns?

There are steps you can take now to prepare for the better times — while still maintaining your diligent focus on cost management and capital preservation.

Your First Step — Review Your Balance Sheet

The first step you should take is to do an honest assessment of your business. This is a particularly difficult task for many, but it must be done.

The easiest place to start is to review your balance sheet. If you really want to begin positioning your company for the eventual recovery, it’s imperative that you review your balance sheet as soon as possible.

To do this, the question you must ask yourself — and honestly answer — is:

  • Are my assets, under realistic and downside projection scenarios, worth more than my liabilities?


This simple question addresses the most basic premise about your business — does it have long-term value?

If your answer is “no,” you have a difficult decision to make. If the loans are non-recourse and your assets are over-valued, it’s time to meet with your lender.

Since borrowers are a lender’s best hope for recovery, lenders do have the option to re-price or restructure loans. But, if your lender won’t restructure or re-price your loan, the only option you may have is to turn your assets over to the bank.

Get Your Lender to the Table

However, if the debt is recourse, your lender won’t restructure the loan and your personal assets are protected by smart preplanning, you should consider Chapter 7 or 11 bankruptcy. Both are last resorts, but the threat of bankruptcy may get your lender to negotiate.

The point here is to develop a plan and exhaust all possible avenues to get your lender to the table.

Every part of the company ought to be analyzed. To ensure that your personal assets and family are protected, you should probably seek outside, expert advice. Your primary responsibility as the owner at this point is to keep focused on overseeing operations of the business and the team. Having advisors will allow you to do this more effectively.

Be Realistic About Your Balance Sheet

If your answer to the question about your assets' worth is “yes” and your business does have long-term value, your balance sheet still may need restructuring.

This is not a complicated process, but it does require you to be disciplined and honest about your business, its current condition and the value of its assets. And as the business owner, you will need to accurately forecast expenses.

This realistic business plan ought to include at least a 12-month cash flow model and a plan to work with lenders to re-price assets to market values. Any plan that is presented to lenders must be realistic and supported by facts.

You will need to develop — and explain — the benchmark you used to determine why you believe your assets are priced appropriately. During the process, ask if an informed person in the industry will buy these assets today at the value shown on the balance sheet.  

Finally, make sure to review your personal planning to determine and ensure that your personal assets are protected.

Keep in mind that reviewing your balance sheet is only the first step in preparing for the housing recovery. Your business as a whole should eventually be reviewed — including management, marketing strategy and product mix. But, reviewing your balance sheet will probably be your most important step.

A problematic balance sheet is one of the quickest indicators of a failing business, so don’t be afraid to seek out support and guidance from legal and financial advisors.

The goal of starting now will clearly justify your efforts. A lean builder with a clean balance sheet will be one of the first ones to attract new capital as the recovery takes hold and capital becomes available.

By Troy Taylor, Larry Comegys and Travis Hendren, The Algon Group

The Algon Group is a financial advisor and investment banking firm based in Atlanta that specializes in distressed situations. During the last 12 months, the Algon Group has successfully advised home builders and developers on restructuring a combined debt of more than $3 billion. For more information, e-mail Troy Taylor, president, or Larry Comegys or Travis Hendren, managing directors; call them at 813-220-4630; or visit the Algon Group Web site at www.algongroup.com.

Big Discounts when You Register for IBS Early
Online Registration for 2010 Builders' Show in
Las Vegas Opens Aug. 3

 Online registration and housing for the 2010 International Builders’ Show (IBS) in Las Vegas on Jan. 19-22 — the single, most important and largest industry event of the year — will open on Aug. 3.

NAHB is offering special incentives to members who register early.

Hotel Rooms Less Than $200 a Night — Register by Aug. 31

Rooms at all the Las Vegas Hotels in the NAHB convention hotel block are available for under $200 a night once registration and housing open on Aug. 3. But the rates are only guaranteed when registering during August.  Room deposits for August registrations will not be charged until December.

Free Exhibit Passes for NAHB Members — Register by Dec. 11

NAHB members will be able walk the show floor for free all four days of the show, if they register they register by Dec. 11. The exhibits will feature the industry’s leading suppliers displaying their latest innovations. Show exhibitors will also be available to discuss attendees’ specific challenges.

First-Time Member Attendee Registration — Reduced

Members who plan to attend IBS for the first time are eligible for the first-time attendee registration rate of $100, which enables them to attend any of more than 175 educational seminars and tour the exhibit floor all four days.

One- and Two-Day Education Passes

New at IBS, attendees can purchase one- or two-day passes for IBS education seminars. Passes will be available for education sessions held from Tuesday through Thursday, Jan. 20-22. All seminars on Friday, Jan. 23, are free. To take advantage of these passes, attendees must choose the day(s) they will purchase when registering for the show.

For more information and to register, visit the IBS Web site at www.BuildersShow.com beginning Aug. 3. [return to top]

SBA Stimulus Program to Help Builders, Suppliers Pay Their Bills

A new, short-term program offered by the Small Business Administration (SBA) may provide some temporary relief to thousands of small businesses — including home builders and suppliers — by offering interest-free loans to help them pay their bills.

The America’s Recovery Capital (ARC) loan program, which began on June 15, offers small businesses guaranteed deferred-payment, interest-free loans of up to $35,000 that they can use to pay principal and interest on existing loans; qualifying small business debt, including mortgages; term and revolving lines of credit; capital leases; credit card obligations; and notes payable to vendors, suppliers and utilities.

The SBA $255 million program will continue through Sept. 30, 2010 or until the funding is exhausted.

SBA-approved lenders, who are being encouraged to make the loans, will disburse each loan over a six-month period. Borrowers will not be required to begin repaying the loans until 12 months after final disbursement and will have five years to repay the loan.

While the loans are available interest-free to small businesses, SBA will pay the lenders the prime rate plus 2% for the loans.

SBA classifies companies as small businesses based on their annual revenue thresholds or their number of employees. Home builders are considered a small business if their annual revenues do not exceed $37.5 million, while the annual revenues of contractors are capped at $14 million. Manufacturers, such as those who make components used in home construction, are limited to 500 or fewer employees, while wholesalers may employ up to 100 persons.

NAHB members can begin the loan process by first contacting local banks. Because the program is new, many lenders may not be aware of it.

For more information, including frequently asked questions, visit www.sba.gov/recovery/arcloanprogram. [return to top]

Webinar to Discuss Selling to 50+ Buyers in a Down Economy
The economic downtown has impacted the entire housing industry, and the active adult segment is no exception. Assuming that your product is right and your price point has been adjusted to meet market demand, what can you do to close the sale?

The NAHB 50+ Housing Council and the National Sales and Marketing Council will provide the solutions in an educational webinar titled Selling to 50+ Buyers in a Down Economy from 2:00 – 3:00 p.m. EST Tuesday, Aug. 18.

 Click here to register. There is cost for 50+ Housing Council and NSMC members and affiliated local councils. However, NAHB members can register for the webinar.

Selling to 50+ Buyers in a Down Economy

Tuesday, August 18, 2:00 – 3:00 p.m. EST

In this webinar, you’ll learn how to sell to 50+ buyers in today’s challenging market conditions. Find out how to evaluate your sales staff and show them effective selling techniques, refine the sales process to succeed in the 50+ market, improve your team’s follow-up and learn how to overcome buyer’s objections, including how to sell their current home. You’ll also receive an overview of mortgage products and options that most apply to your potential customers.

Moderator:

Scott Dixon, Senior Vice President – Real Estate Division, Network Communications, Inc.

Panelists:

Jane O’Connor, CAASH, MIRM, President, 55 Plus, LLC, and Mature Living Choices
Jay Metfcalfe, Vice President of Operations, Wyndham Homes, Inc.

Alma Jacobs, MIRM, SunTrust Mortgage, Inc.

Cost:

50+ Housing Council and National Sales and Marketing Council Members: FREE

NAHB Members: $69.00

Non-NAHB Members: $100.00

By the end of this sales webinar, you will be able to:

  1. Identify and evaluate the skills and effectiveness of sales personnel, specific to the 50+ housing market.
  2. Describe the five steps of the critical path that lead to successful selling in the 50+ housing market.
  3. Differentiate the selling techniques and methodologies before 2007 and during the current market downturn, as it relates to 50+ housing.
  4. Acquire prospect follow-up and closing techniques to apply when selling homes to active adults in the current economy.
  5. Identify financing tools and options available to prospective active adult homebuyers.

The NAHB 50+ Housing E-Learning Series allows NAHB to provide the most current information to our members and affiliated local councils via live webinars. Click here to register for upcoming webinars or to view past presentations on the 50+ Housing Council’s E-Learning Page.

To gain access to all 50+ Housing webinars, join the NAHB 50+ Housing Council today.

For more information, contact Jeff Jenkins at jjenkins@nahb.org or 800-368-5242 x8292. [return to top]

Building Materials Prices Improve, But a Rougher Road May Lie Ahead
Not surprisingly, during a typical housing recession, building materials prices moderate, giving some relief to builders, remodelers and new home buyers. Certainly that was the expectation in the current housing cycle, where overbuilding contributed to large increases in many building materials prices.

 

In fact, some materials prices have fallen dramatically — notably lumber, gypsum and insulation. But other prices — notably in steel, copper, cement and energy — have continued to rise due to demand outside residential construction. The net effect, until recently, was to see overall building materials prices rise at a fairly rapid pace.

More recently, with the worldwide recession, demand for industrial products has fallen, sending related product prices down. Steel prices, which peaked in third quarter of 2008, are now back around their 2004 level. However, its current price is significantly higher than steel prices as recent as 2001 and 2002.

Copper prices have been volatile, increasing dramatically starting in the latter part of 2003 until the middle of 2006; falling in early 2007; and then driving to new highs later that year and again in 2008. After peaking in April 2008, prices continued to fall until February. By June, they rebounded to levels comparable to those seen in spring 2006.

Cement prices rose significantly from 2004 through early 2007 and have been essentially flat since then. The movements of energy prices, which drive a lot of building materials prices, are well known.

Softwood lumber prices, which hit a peak of $473 per thousand board feet in August 2004 and fell to a low $195 in March of this year, have risen back to $222 as of June, according to Random Lengths. Some of this bounce-back represents producers closing unprofitable operations, which reduced supply.  A similar story can be told for gypsum and insulation manufacturers.

The rate of increase in overall building material prices moderated in the latter half of 2006 and through 2007. But then, beginning in September 2007, materials prices rose dramatically through the first three quarters of 2008 — up 9.0% for single-family builders and 9.3% for multifamily builders by September 2008 from 12 months before.

Prices have now fallen somewhat. As of June, they are down 2.0% for single-family builders and 4.6% for multifamily builders from their June 2008 levels. Nonetheless, June prices are still up 3.4% for single-family builders and 1.9% for multifamily builders from the end of 2007.

Although there may be some further downward pressure in the near term on many of these prices, once the world economy is back on a growth path and residential construction is further along in its recovery, building materials prices can be expected to increase again.

The preceding article first appearing in NAHB's Eye on the Economy newsletter. [return to top]

Save More With Hertz Off-Airport Locations
With more than 1,700 off-airport locations around the country, finding a Hertz Local Edition close to home or your travel destination is convenient.

 

NAHB members also can take advantage of Hertz local pick-up and return service and NAHB discounts for their business and personal travel.

Some of the benefits found at Hertz Local Edition (HLE) locations include:

  • Unlimited mileage
  • Clean, good quality, low-mileage vehicles with many features
  • Guaranteed availability
  • One-way rentals
  • Convenient customer pick-up and return service available within 15 minutes of the HLE location
  • Affordable leisure and replacement rates
  • Pick-up in your neighborhood and drop-off at the airport


To check rates, make a reservation and receive other, special NAHB Member Advantage discounts from Hertz, visit the Hertz page on the NAHB Web site. Be sure to use NAHB Discount CDP# 51046 when making reservations.

Other Member Advantage Discounts

For the most up-to-date details on the Member Advantage discount program and all of the participating companies, go to www.nahb.org/MA. [return to top]

Members, Save Up to 29% on FedEx Shipping Services
With FedEx he exclusive provider of small-parcel shipping services for NAHB, members are eligible for discounts of up to 29%* on select FedEx shipping services:

 

  • FedEx Express®   up to 29% on select services
  • FedEx Express® international services —  up to 25% on select services  
  • FedEx Ground® — up to 20% on select services
  • FedEx Home Delivery® — up to 10% on select services


Click here and enter passcode HVCSP8 to start saving on shipping.

Members who are current FedEx customers only have to enter the passcode to recieve their savings. They do not have to open a new account. 

For questions or additional information, call 1-800-MEMBERS (800-636-2377) between 8:00 a.m. and 6:00 p.m. EST Mondays through Fridays to speak to a dedicated member service representative.

*FedEx shipping discounts are off standard list rates and cannot be combined with other offers or discounts. Shipping discounts are exclusive of any FedEx surcharges, premiums or special handling fees and are not available to package consolidators. Eligibility for discounts subject to FedEx credit approval. Eligible services subject to change. Base discounts on FedEx Express® are 19-24%. An additional 5% discount is available for eligible FedEx Express shipments when you ship online at fedex.com. Discounts are subject to change.

Other Member Advantage Discounts

For the most up-to-date details on the Member Advantage discount program and all of the participating companies, go to www.nahb.org/MA. [return to top]

New Book Shows How to Save Money Building Green Homes
Build Green and Save: Protecting the Earth and Your Bottom Line,” by builder Matt Belcher, is a comprehensive, easy-to-read reference that provides builders with the information they need to build green — and save money at the same time.

Available at BuilderBooks.com, “Build Green and Save” gives builders an overview of the business of green building and a breakdown of the different green guidelines and standards available, including NAHB’s National Green Building Standard.

In the publication, Belcher shows builders how to:

  • Identify and select green building materials
  • Implement green construction techniques
  • Explain the benefits of green housing to consumers
  • Offer affordable green building solutions to consumers
  • Use resources wisely and reduce water and energy consumption
  • Market environmentally sound practices


In addition, Belcher makes a case for affordable green building based on personal experiences and details.

For more information or to order “Build Green and Save,” click here, or call 800-223-2665.

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For more information or to contact us directly, please visit www.NAHB.org l ©2009, National Association of Home Builders

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