February 26, 2010

 
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Five Steps to Making Solid Staffing Decisions
Now that you have cut your operations to survival levels, it is time to re-invent your business to ensure a rapid return to profitability — and to be better prepared for the next housing slump. Yes, there will be another one.

Nothing will be more important in your future planning than to make informed decisions when rebuilding your staff to handle your increased business while also controlling fixed overhead costs.

As the market stabilizes, your future success will depend on recruiting the very best people you can find, placing them in the right positions, helping them grow personally and professionally, monitoring their performance and weeding out any team members who do not consistently produce the desired results.

The following are five steps that will help you endure tough staffing decisions and allow you to jump ahead, and remain ahead, of your competition as the market reemerges and your revenue increases:

Review Your Team

Revisit the position descriptions of your existing team members to make certain they reflect the primary responsibilities and accountabilities of each function.

Many of your staff members probably have been multitasking during the downturn, so identify the functions where each one has excelled and determine where they have struggled. Don’t be afraid to ask them which current responsibility they would swap for a new one, if given the choice.

Realigning responsibilities based on team member competencies will help increase your company’s performance because an employee generally will do best where he feels most comfortable.

Revisit Benefits

Revisit and compare your compensation and benefit plans with those of your competition. Make certain each team member understands the total value of your compensation plan as well as your group insurance programs, vacation and wellness pay, company cafeteria benefit options, access to affinity programs and other programs.

If your team members feel they are being compensated appropriately and enjoy a great working environment, they will focus on their assigned tasks rather than search for a better position.

Organizational Charts

Begin archiving your organizational charts if you haven’t done so already so that you can refer to them when you anticipate adding employees.

The charts will allow you to examine staffing at various levels of revenue and help you identify which positions were critical at any given point.

If you have already completed the first step and reviewed your team, you now know where your company’s pressure points may be and, by comparing them against your previous organizational chart, you can make rational decisions on where to add full- or part-time team members. 

Recruiting

Always begin any recruiting activity by posting any open positions to all existing team members. The best candidates will come to you as a referral from an existing team member who understands your company philosophies, culture, direction and opportunities. Current employees will not knowingly recommend anyone they think will be a bad fit.

Next, post the position to your “ambassadors” — anyone who benefits when you have a closing — on your social networks, blogs, groups of potential specialists, your home owners and search engines.

Newspaper advertising is generally used only as a last resort.

Be Patient

Take time to give your new team member a proper introduction to their position. Be patient, because it generally takes a new team member about 30 days to settle in and understand your company philosophies, idiosyncrasies, policies and procedures.

Assign a mentor to your new employee to answer any questions they may have. Show visible appreciation and support by complimenting them when they do something correctly.

The first 30 days will tell you whether or not you made the right hiring decision and, if you didn’t, then bite the bullet and terminate them before they disrupt the other team members.

Roger Fiehn, Fellow, MIRM, CMP, MCSP, CSP, is president and CEO of Roger Fiehn & Associates, Inc., a team of sales, marketing and business management strategists assisting builders, developers and suppliers in North America, Latin America and the Caribbean. For more information, e-mail Fiehn, call him at  281-481-0831 x1 or visit his Web site at www.rfiehn.com.

This article was published in NAHB’s Biztools builder business guides, a compilation of articles gathered under three themes — business management, financial management and information technology published every year. To download the free guides, visit www.nahb.org/bbg.

 

Three New Biztools Business Guides Available Free to Members
 

Three new Biztools builder business guides ― created to help NAHB members manage their businesses more effectively and increase their profits — are now available free to members through the NAHB Web site.

The guides offer members tips on technology, business planning, how to ensure the financial health of their businesses and more.

Produced by NAHB's Business Management and Information Technology Committee and found in the business management resources section of the NAHB Web site, the new 2010 Biztools builder business guides include:


All three concise guides ― which include lists of other valuable NAHB Biztools resources ― are written by experts in the field and can be downloaded by members for free at www.nahb.org/bbg.

Free Earlier Edition Biztools Business Guides Also Available

The 2006, 2007, 2008 and 2009 Biztools builder business guides are all available free to NAHB members and can be downloaded from the NAHB Web site in a PDF format only.

To view or download these guides, click here. [return to top]

Free Webinar on Chinese Drywall to Be Held on March 11
Home builders can obtain up-to-date information on testing and remediation protocols for corrosive drywall and learn about the insurance ramifications of corrosive drywall in homes built with the product during a free webinar by  NAHB and the insurance broker and risk advisor, Marsh.

The webinar, “Evolving Solutions to the Corrosive Drywall Crisis,” will be held from 12:00-1:30 p.m. EST on Thursday, March 11.

A panel of experts will also discuss:

  • What builders can tell their customers and home owners
  • How builders can answer customer and home owner questions
  • The appropriate testing protocol to determine the presence of corrosive drywall
  • How recent activities by the U.S. Consumer Product Safety Commission and HUD affect builders

The webinar will include a question and answer period at the end of the presentation. Participants should submit questions in advance to kathy.hill@marsh.com.

Panelists include:

  • Katherine Cahill — managing director, leader of Global Product Risk Practice, Marsh
  • Barbara Manis, MD — chief medical officer, The NMAS Group, a medically-based enterprise risk management firm
  • Bruce Hallock, PSP, CFCC vice president, Construction Consulting Practice, Marsh
  • Alan Schoem  senior vice president, Global Product Risk Practice, Marsh
  • John Denton  senior vice president, Mass Tort and Complex Liability Practice, Marsh


To Register

To register online, click here.

Once registered, participants will receive webinar access instructions.

For more information or to register by phone, contact Kathy Hill at Marsh at 918-586-7938.

For more information, e-mail David Jaffe at NAHB, or call him at 800-368-5242 x8317. [return to top]

Web Site One-Stop Shop for Tax Credit Info
Builders and other industry professionals can help spur home sales by referring prospective home buyers to www.federalhousingtaxcredit.com. The NAHB Web site provides detailed information on both the extended $8,000 first-time home buyer tax credit and the new $6,500 repeat buyer tax credit signed into law by President Obama.

Consumers can use the Web site to find information on both tax credits — including frequently asked questions and links to social media sites that provide updated information as it becomes available. It also includes a number of home-buying resources for consumers.

Industry professionals are encouraged to highlight the tax credit Web site when marketing to their potential home buyer market. [return to top]

Glimmers of Hope Among Home Builders
The NAHB/Wells Fargo Housing Market Index (HMI), after falling in December to 16 and in January to 15, rebounded to its October and November level of 17. Hardly a stellar number (anything above 50 indicates more positive responses than negative and anything below 50 the reverse), the uptick in the index still signals some improvement in the outlook among builders.

Two of the three underlying indexes — current sales activity and expected sales activity — improved, while the traffic component remained level. The variation in improved sub-index values could suggest that there are more actual buyers to be found in the traffic that is occurring.

The improved outlook among builders appears to be based on the home buyer tax credit (available to first-time home buyers and repeat home buyers, see www.FederalHousingTaxCredit.com for details), continuing low mortgage rates and an improving economy.

The previous article was first published in NAHB's Eye on the Economy. [return to top]

Custom Builders Honor Their Own
The 2009 NAHB Custom Home Builder of the Year award winners, Payne & Payne Builders, have been at it for some time and epitomize the father/son building company.

Payne & Payne was started in 1993 by F. Michael Payne and his brother David. The brothers had worked together for more than a decade before they decided to begin the new venture. Michael began the administrative and sales aspects of the business while David managed construction and warranty.

By 2006, all four of Michael’s children joined the business — Eric, 1994; Mike, 1997; David C., 1998; and Brian, 2006. Following Michael Sr.’s retirement in 2005, Eric, Mike and David formed a board of director’s leadership platform.

“Throughout my father’s entire career in home building, he had a self-motivated, entrepreneurial spirit coupled with a love for adventure,” said Mike. “The challenges of the home building industry and the freedom of being a business owner were a good fit. We (his sons) share his adventurous spirit as well as his ambition for success. Since we grew up in the industry, and worked through school and after in the trades; it was a natural fit.”

Learning from Experience

“With design skills passed down through the family,” said Mike, “and an associate base of talented architects from as far away as California, we create homes that cater to our clients’ tastes and preferences. Our designs include Traditional, Craftsman, Contemporary, European, French Country, Classic Tudor, and more. We work closely with each client to assess their goals and team them up with the right architect to best realize their vision.” 

Michael Payne Sr. instilled in his children and employees advice that they carry with them even though he’s retired. When they were young, his sons would hear him say phrases like, “When in doubt, do it right,” “Never put money before your integrity,” “You’ll never meet someone you cannot learn something from” and “Build it like it were your own” or “what would you do if it were your house?”

“In the early years, we didn’t realize why he repeated these things so often,” said Mike. "Today, we know that these types of simple phrases, repeated time and time again, have consistently helped guide us as we faced our daily issues and dilemmas. He instilled in us the core values that he had learned and applied throughout his career. By passing these on to each person who worked for him, he helped insure that all individual decisions made throughout the company would reflect his values and integrity.”

Coping With the Market

Everyone in the home building industry has felt the turn in the market; the Payne’s were no different.  They say, however, that even before the market turned, by leading their local market in building science and sophisticated business practices and processes, they had an edge. Customers were confident in them.

“In response to recent market shifts,” said Mike.  “We now offer a semi-custom product for the consumer who wants a high performance home with superior design in a faster, easier, more economical process. We felt that we could offer the same conscientious planning process with our clients at a broader price point and added a new division called “The Neighborhood Collection” to our business. Right out of the gate, sales have been strong. This division has strengthened our brand locally and our share of the market.”

Before three years ago, Payne & Payne usually referred remodeling and additions projects to colleagues, but they could see the market start to deteriorate and knew they had to diversify.  They cautiously took on more and more jobs which allowed them to maintain their staff in 2009. Last year, they cleared $3 million in remodeling and renovations. 

Custom Builders of the Year

Earning the Custom Builder of the Year Award was no small feat. The Payne’s competed against some of the top builders in the country and were judged on outstanding leadership and business practices, as well as craftsmanship in building one-of-a-kind custom homes.

“It was an overwhelming, culminating moment for us,” said Mike. “To be honored with the highest recognition a custom home builder can receive was nothing short of amazing, yet humbling. We were as proud as we can be to know that not only have we survived one of the most challenging markets in our generation, we have actually excelled. On the other hand, we know that there are a lot of extremely good builders that we were measured against, so we feel blessed to have been chosen.”

The Payne’s say they believe it will likely be one of the best experience of their careers and a highlight of their lives.

Advice From Experience

For those new to construction or just starting out, the Payne’s said to treat everyone as though your career depends on them — coworkers, trade and supplier partners, clients, friends, acquaintances, etc. In this business, there is no replacement for having great relationships.

“When faced with challenges and issues,” said Mike, “choose resolutions that will have people raving about you and your company. Call these expenses marketing expenses — even when they hurt. They will pay off in the long run. Find the best team of people, trades, suppliers, and associates that you can, and then teach, learn and grow together. Realize that they have as much to offer you as you do them.”

Utilize every educational opportunity you can and never let up on growing — especially when you are busy, they said. Make this part of your culture. Industry magazines, books, IBS, CBS, Builders 20 Club, business coaches — everything you can possibly incorporate into your business. These will inspire you and help you grow. They will also pick you up when you feel beat down. This is your training, your foundation for success, and your stamina for the long haul. You need to get into better shape and stay stronger than your competition. [return to top]

Virtual BuilderBooks Catalog Now Available
NAHB BuilderBooks continues its greening efforts by presenting the 2010 BuilderBooks Catalog in a virtual format. BuilderBooks provides publications and products which have been written or produced specifically for you by leaders in various fields of the residential construction industry. In the 2010 BuilderBooks Catalog you will find the newest publications and products such as Social Media for Home Builders, the National Green Building Standard Commentary, the Paper Trail, and more which will help you ramp up for a successful year as our industry and the overall economy recovers.

You can utilize the products and publications to streamline your daily operations, better serve your new and existing customers, develop strategies to safeguard your jobsites, and ultimately, build and sell more homes. To view the virtual catalog, click here. [return to top]

Builders Looking to Repair Broken Home Finance System

Amidst growing signs that housing is on the mend, builders attending last month’s International Builders’ Show (IBS) in Las Vegas turned their sights on repairing a badly broken housing finance system to restore the flow of credit for home mortgages and acquisition, development and construction (AD&C) loans.

Builders also heard from multiple sources on how best to negotiate with lenders on working through problematic existing loans for projects that have succumbed to the negative forces prevailing to at least some extent in most parts of the country.

Major banks and traditional lenders, they were told, remain under the sharp scrutiny of the regulators and may not currently be reliable sources of financing for new residential projects. That may force smaller builders with viable plans to look beyond traditional sources of credit to investors, partners and even family and friends.

Partnership Pavilion

NAHB inaugurated a Partnership Pavilion at the show to put association members searching for financing in touch with not only banks, but alternative sources of funding, including investment and private equity funds. Thirty financial firms signed up to look at more than 200 project proposals that were submitted ahead of time and on-site, and the local builders who participated were encouraged that this approach will begin opening doors for their business as the recovery progresses.

The representatives from private equity funds who participated are accustomed to dealing with larger builders, and the pavilion put them in touch with “a whole new audience of smaller builders” who demonstrated that “there are a lot of projects out there that can provide a favorable rate of return,” said NAHB Vice President David Ledford.

Peter Hazeloop, an associate with Michael P. Kahn and Associates in McLean, Va., said that the pavilion was “starting a dialogue” that will help fill a huge gap between the strong returns and big investments that private equity is looking for and the small needs of the typical builder member of NAHB.

The 30 different firms his company works with tend to be based on Wall Street and typically hold $100 to $200 million in funds, Hazeloop said. About 75% of them are in the market for large deals, he said, “but 25% are more attuned to the smaller deals builders are looking for,” and are willing to fund lot development and construction.

Rand Roan, a principal of Plano, Texas-based Apogee Partners LLC, which helps builders and developers work with private equity groups and individuals to reorganize their debt, reported a “good experience” with the 60 to 70 builders he was able to meet at the Partnership Pavilion.

“Most of these are people who have been in the business for 20 or more years” and have been profitable most of the time, he said, but have run into problems over the past year in getting financing as the banks have slowed down their residential lending.

One builder in Albany, Ga., he said, who had the same relationship with his bank for 37 years, had never had a problem and had always been current with his payments, has suddenly found himself cut off. “Examiners are now telling him there’s not much they can do for him,” he said.

Roan said that builders visiting the pavilion were finding alternatives they hadn’t investigated on their own, often because they are in small markets where equity partners are not to be found.

As a result of participating in the pavilion, “we have been able to talk with people we otherwise would not have been in touch with,” Roan said, adding that he would be following up with at least half a dozen builders to further explore the possibility of funding their projects.

John Gonzalez, of CCF Multifamily in Houston, which specializes in funding HUD multifamily deals, said that he had received valuable leads from just about all of the 12 to 15 builders he had interviewed, calling most of them “rock-solid.” He said that “most were very, very legitimate, and shovel-ready at times.”

On the other side of the desk, builders were also reporting encouraging results.

“I learned a lot about equity partners and I think we made some good contacts,” said Lori Ferguson, of Osborne Development Corp. in Rancho Santa Margari, Calif. She said she had at least two confirmed appointments after Las Vegas to further discuss projects “we know can make money in this environment.”

“In construction financing, the banks are holding back and are very uncertain about what they will finance and the type of loan they will provide,” said Alie Chang, co-founder of the Pac Pacific Group in Santa Monica, Calif. “We wanted to explore additional financing sources other than what we already have.”

Alie said both of her appointments with private equity firms at the pavilion were “excellent.” In her first meeting, “we thought if we reduced the units and made the package smaller, maybe we had a better chance, but they were actually interested in a bigger package,” using existing units to refinance.

Joe Dahliwall, of Florida Suncoast Homes Inc. in Oldsmar, Fla., said he was looking to finish two two-story townhome projects in Tampa and St. Petersburg that were started before the recession hit but remain only half way finished.

“We do good stuff, quality homes and need funding,” he said. His current lenders “are dragging their feet,” he said.

Jay Shackford, a consultant at the pavilion, said that this effort is being continued beyond the IBS, and that NAHB is compiling a database of information on builder companies and their projects needing funding that backers can search. The pavilion is also expected to return to next year’s International Builders’ Show in Orlando.

Working With Banks

Home sales and production are expected to steadily improve this year, but activity is not likely to begin reaching its full stride until the end of 2011 and the year following, and participants at educational seminars at the show suggested that many small builders may have to tide themselves over for the short term by continuing to diversify.

While remodeling has emerged as the primary sideline of local builders attempting to weather the slump, the large supply of foreclosed properties peppering the landscape, including many that have not yet been returned to the market, represent a growing opportunity for builders, speakers said. Banks will increasingly be looking for industry professionals who are able to return these homes to marketable condition, and that is another reason builders should be cultivating good relationships with their banks.

Panelists who were on hand to provide builders with insights on how to negotiate with their lenders were not optimistic that banks will soon be returning to their normal volume of residential construction loans. In the meantime, they gave a number of pointers on how builders can make the best of a less than ideal situation.

Working With Banks

“There is no new AD&C lending available for us” from the banks, said moderator Marty Mitchell, vice chief executive officer for Mitchell & Best Homes in Rockville, Md. “But there are billions of dollars on the sidelines waiting to jump into the market.”

With housing starts beginning to turn upward, “there is a little more cash in the marketplace,” said Steven Camp, a partner at Gardere Wynne Sewell in Dallas. But he predicted “a 36-month hangover because of the high pool of foreclosures,” adding that “lenders are not going back to easy credit.”

Camp said that lenders have been pressuring banks to get residential development loans off their books. Along with other speakers, he indicated that the banks have become more restrictive in their lending to builders.

“The regulatory side will stay extremely conservative,” said Apogee Partners' Rand Roan. He cited “a disconnect” between what the Obama Administration is hoping to accomplish in increasing the availability of credit to small businesses and the regulatory constraints being placed on banks.

“The regulatory bodies have made a 180-degree turn in the way they allow banks to treat real-estate assets,” Roan said. The banks, in turn, “are trying to devise policies to work with people, but it’s tough.”

“Looking at the business model for lending to home builders, it is so broken they will have to push for alternative sources for the next couple of years,” said Melissa Hicks, Texas regional manager for RBC Builder Finance in Houston.

In working out problem loans and dealing with banks, Hicks advised bankers and developers to find out where they stand at the institution, and to accomplish that, “work your way until you find someone who is a business person.”

“Every bank has a different culture and you really have to know your banker,” said Camp.

In general, builders heard that they need to establish an open line of communication with their bank if they are running into trouble, need to provide their lender with as much relevant information about their company and the marketplace as possible and provide a plan for restructuring the loan that will be mutually beneficial to the bank and the builder.

When faced with “no cash, no income and no one showing up at the model, some builders throw their hands up,” said Bob Kline, principal, R.W. Kline, LLC in Scottsdale, Ariz. “The pressure is extreme; you have to keep your business going forward.”

It is in the best interest of the bank to keep an outstanding loan performing, said Hicks. “It destroys the bank’s portfolio when it’s not.”

As one example of a successful workout, Camp described a case in which a bank knew a project was going under and decided to provide potential home buyers with “very favorable financing terms for five years.” By making the homes “very marketable,” the bank was able to get the loans off the builder’s balance sheet and 18 months down the road there have been no buyer defaults, he said.

When the market is slow, and foreclosures are on the rise, Mitchell suggested that builders need to convince the bank that they are the best alternative for eventually reaching a satisfactory resolution and it is in their best interest to keep the builder’s job going.

In a separate program on alternative financing, Tom Stephani, president of Stephani Enterprises, LLC and Custom Construction Concepts Inc. in Crystal Lake, Ill, said that this is a good time to build custom homes but with appraisals a potential problem, builders need to be ready to provide up-front money for the project.

In these instances, Stephani suggested that builders should have the buyer carry the loans.

In terms of other alternative financing sources, he suggested finding:

  • Landowners who need help.
  • Failed or stalled projects; “banks don’t want to own or manage real estate but they have a lot in their portfolios,” he said.
  • Business owners, who should be presented with a good business plan. “There’s tons of money sitting on the sidelines,” he said.

Stephani also urged builders to network to find potential investors, exploring such resources as their local home builders association, the Chamber of Commerce and former customers who might be looking for a partnership opportunity.

The Future of the Housing Finance System

In their deliberations on Jan. 21, the NAHB Board of Directors approved a resolution that set a significant framework for restoring and improving the secondary mortgage market and housing finance system.

“The implementation of major changes to the housing finance system, while intended to correct flaws in the previous structure, must be undertaken thoughtfully and carefully to avoid severe adverse consequences for home buyers, home builders, the financial markets and the U.S. economy,” the directors said in their resolution.

The resolution envisions a secondary market in which mortgages would be packaged and sold as securities, with the federal government establishing a fund to provide a guarantee of timely payment of principal and interest to investors in the securities. The secondary market entities that benefit from the federal securities guarantees would pay a fee to capitalize the fund, which would be designed to mitigate the federal government’s risk so that it would only be exposed in the case of a “catastrophic” occurrence.

“There should be continued availability of financing for long-term (at least 30-year) fixed-rate mortgages, as well as mortgage products with well-understood risk characteristics such as certain standard adjustable-rate mortgages and multifamily products,” the resolution said.

“There should not be overly rigid adherence to loan-to-value limits that results in inappropriate rejections of creditworthy borrowers,” the resolution said. And, “mortgage originators, lenders and investors should have appropriate accountability and liability for their instruments in which they are involved.”

NAHB leaders will continue to work on this crucial issue as the Congress and Administration move forward this year with legislative proposals on the longer-term future of Fannie Mae and Freddie Mac and the housing finance system. [return to top]

Webinar to Show How to Gain Edge through Technology, Next-Gen Wiring
Many consumers today embrace a digital lifestyle and desire advanced communications and entertainment options from the moment they move in. But it’s difficult to meet residents’ desire for state-of-the-art technology without the right wiring in your multifamily community.

In a webinar titled Maximize Your Competitive Advantage in Multifamily Through Next-Generation Wiring, you’ll find out how to make unparalleled connectivity become a reality. This free webinar, on Tuesday, March 23, from 2:00 – 3:00 p.m. EST, is presented by NAHB Multifamily and AT&T Connected Communities.

Greg Austin, a technical expert from AT&T Connected Communities, headlines a panel that includes Archstone’s Mark A. Bershenyi, a representative from a leading builder and property management company who understands the value of structured wiring, and Richard Holtz of  InfiniSys Electronic Architects, a well-known technology and design consultant who can provide builders, developers and other multifamily professionals forward-thinking technology recommendations. Thuy Woodall of AT&T Connected Communities is the webinar’s moderator.

In this webinar, you will:

  • Learn how to install wiring that will allow you to provide the latest high-tech features in both existing and new apartment and condo communities
  • Find out how to develop the capability to offer dual providers on your properties
  • Discover how to design facilities within your communication closet that respect the owner’s space
  • Show you how to develop blocks that will allow providers to establish a “plug-n-play” scenario
  • See visual examples of bad and abused wiring vs. a better way to wire your communities to enhance longevity
  • Get a glimpse into the next generation of wiring and how to prepare for the future

Click here to register for this complimentary webinar. Visit www.nahb.org/mfwebseminar for a list of upcoming webinars and past webinar replays.

For more information, contact Jeff Jenkins by e-mail or at 800-368-5242 x8292. [return to top]

For more information or to contact us directly, please visit www.NAHB.org l ©2009, National Association of Home Builders

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