Business of Building e-Source - 01/14/2004 (Plain Text Version)View Graphical Version | Subscribe to NAHB Publications | Email our Editor... Protecting Yourself From Fraud: Principles of Self-DefenseStreet smarts dictate keeping your wits about you and not looking like a target. Planning ahead is the best way to safeguard your business.
Several years ago I took a basic self-defense class. I learned effective combat skills, but the most valuable lessons concerned: Controls are key to self-defense. Several universal concepts come into play whether you’re defending your life, your honor, or your assets (on behalf of yourself, your family, employees, vendors, or customers). Use the following self-defense strategies to protect your business from fraud. Develop an Awareness of Danger This is your first line of defense. You must raise your level of awareness to continually recognize that fraud exists and can happen to you. When you sense danger, trust and act on your “gut response.” For example, if you see an employee furtively slide one sheet of paper beneath another when you walk into the room, or he can’t give you logical answers when you ask specific questions, or she acts defensive when you look in her desk for information you need, don’t ignore your sense of unease. Investigate! Control Your Environment You’d plan ahead so you wouldn’t have to walk alone through a dangerous part of town at 2:00 a.m. Likewise, think of possible fraud scenarios so you can avoid or detect them. For each asset at risk, · Immediately contact the bank to see if the checks have cleared; make a stop-payment request if they haven’t, and file a police report for stolen checks that have cleared the bank. · Meet with the bank’s security officer to determine the next steps. · Change bank accounts. Many other assets are at just as much risk as those blank checks. You should apply the six steps outlined above to all your vulnerable assets. Here are some examples of business weaknesses that contribute to fraud or allow it to occur quietly and undetected over time: If any of these conditions exist in your business, you’re at high risk for fraud. Don’t make the situation worse by advertising these financial weaknesses inside or outside your company. You may need immediate, qualified professional assistance to put effective financial controls in place. Then you can begin to work from a position of true (vs. perceived) strength and internal control. Act Quickly, Find Help, Fight Smart It’s one thing to know you’re vulnerable, and another to suspect you’re in actual, immediate danger of losing assets. If you have any evidence of even a minor problem, don’t wait to take action. Many frauds seem insignificant when discovered, but few are actually as small or innocuous as they first appear. Here are pointers for developing an action plan: · Obtain information from the employee · Handle the employee’s dismissal and exit from your premises · Secure your premises and computer data (Note: If you believe the employee’s computer was involved, DO NOT turn the computer on or off or do your own searches. You can easily destroy evidence that an expert could extract). · Safeguard evidence (e.g., on computers) and determine the full extent of the loss · Protect yourself from potential lawsuits or other fallout · Determine whether or not to press charges. Consider the time, stress and money required. · Try to obtain restitution · Present the situation to other employees. DO NOT try to resolve the problem yourself. You don’t have the expertise to handle it, and may make the situation worse or do something that doesn’t produce good long-term results. Instead, ask your professional advisors how to proceed. Unfortunately, you never really “win” when you encounter fraud or any self-defense situation. The best you can do is to cut your losses as quickly as possible and avoid more bloodletting. That’s why front-end prevention is so critical. Diane C.O. Gilson, CPA, CIA, is a Certified QuickBooks ProAdvisor and MasterBuilder ProAdvisor, author, trainer, and construction accounting coach, as well as a frequent speaker at The International Builders’ Show and The Remodelers’ Show. Her firm, Info Plus Accounting PC/CPA, offers bookkeeping and support services to help construction companies do more accurate and timely job costing and run better management reports. Contact Diane at 734-544-7620 or Help@InfoPlusAcct.com. Check out Accounting with QuickBooks Pro® for Home Builders and Remodelers. From writing payroll checks to generating up-to-date income statements, this book will help you get the maximum benefit from your accounting system and put good financial controls in place. It includes a CD-ROM with a trial version of QuickBooks Pro®. The price is $22.50 for NAHB members and $25 for non-members. Call 800-223-2665 or visit www.builderbooks.com to order it online. Notice and Opportunity to Repair Legislation Gains GroundResolving construction defect disputes could get easier for builders in states that adopt newly amended model "Notice and Opportunity to Repair" legislation endorsed by the American Legislative Exchange Council (ALEC). The new amendments, which were developed by NAHB and adopted by ALEC at its policy summit in December, ensure a more streamlined and transparent process for resolving disputes between builders and buyers. They provide incentives for settling disputes out of court and add fairness to the overall process. ALEC's model legislation, which is already the basis for laws in 14 states, is expected to engender new laws in a number of additional states in 2004. For more information, e-mail Sam Leyvas or call him at 800-368-5242 x8326. [return to top] Business Opportunities From NAHB’s CouncilsBuilding for Boomers & Beyond
Want a piece of the fastest-growing segment of the housing market? Make plans to attend Building for Boomers & Beyond: Seniors Housing Symposium 2004, an educational and networking event for industry professionals who serve the burgeoning 50+ market. The conference will be held April 14-16 at the Hyatt Regency Chicago. Sponsored by the Seniors Housing Council, Building for Boomers & Beyond will feature 19 educational sessions, an exhibit area, networking opportunities, tours of seniors and active adult housing communities, and more. Check out the full brochure for a Symposium overview. Register online by February 27 to take advantage of the early-bird registration fee. Seniors Housing Council members receive a substantial discount. There also is a discount for multiple attendees from the same company or for spouses. Visit www.nahb.org/build4boomers for more details. Or contact NAHB's University of Housing at 800-368-5242 x8338. Ad Review Service
Do your ads spawn a slew of leads and closings or do they merely drain your sales and marketing budget? Stretch your advertising dollars and save time by taking advantage of the Ad Review Service sponsored by the National Sales and Marketing Council (NSMC). A national network of marketing pros will suggest ways to make your ads more noticeable, persuasive, and effective. The service costs just $20 per ad for NAHB members and is free for NSMC members. Request an Ad Review Service form by sending an e-mail to nsmc@nahb.com. Questions? Call 800-368-5242 x8095. Builder Bright IdeasHere’s a great way to do subtle marketing and help your customers cope with winter weather. Send a friendly letter containing these home maintenance reminders:
You’ll find hundreds of terrific tips on accounting, personnel, customer service, sales and marketing, management, trades, production, and design in Management Ideas That Work and More! Management Ideas That Work from NAHB’s Business Management Department. Each book costs $25 for NAHB members and $31.25 for non-members. Both are available from BuilderBooks; call 800-223-2665, or visit http://store.builderbooks.com/cgi-bin/builderbooks to order online. [return to top] In the Market for a PDA?Log in to the www.nahb.org Web site during the month of January and enter to win a FREE Palm™ Tungsten T3 Handheld. In January, simply go to www.nahb.org/entertowin and enter for your chance to win. If you don’t have a username and password, click the First Time User link and create your account today. Or, stop by the www.nahb.org booth at IBS and our staff will walk you through the process.
Online Coloring Book Teaches Kids About Home BuildingMarketing to your youngest prospects and teaching them about our industry might just induce their folks to buy a home. NAHB’s Homes of Our Own educational coloring book has an interactive new home: www.nahb.org/coloringbook. All children with Web access now can participate in Homes of Our Own, learning the process of building homes, discovering how builders protect the environment, and even drawing and coloring pictures of their own homes in a virtual environment. Debuting at IBS, the online coloring book contains innovative new features that allow children to e-mail their drawings to friends and family, print their masterpieces, and receive an official “Junior Home Builder” certificate online. To support the virtual coloring book program, NAHB has developed additional resources to help members and associations implement Homes of Our Own in their communities. Online information includes a resource kit with suggestions about using the online coloring book in your local community, information on ordering the Homes of Our Own companion video, tree-planting guides, and a Homes of Our Own program script featuring a skit and tree-planting ceremony. Hard copies of the Homes of Our Own coloring books are also available; members can download order forms online at http://www.nahb.org/fileUpload_details.aspx?contentID=15252. Member Advantage: Get Special Discounts From Hertz®NAHB members can get deals on car class upgrades and one-way double upgrades, and discounts off weekly and weekend rentals from Hertz. For more information, call 800-654-2200. Be sure to use CDP No. 051046. To order online and for details on more than a dozen other money-saving Member Advantage discount programs, click here, or go to http://memberadvantage.nahb.org. Go to www.nahb.org to explore the numerous advantages associated with membership in your local, state, and national home builders association. [return to top] For more information or to contact us directly, please visit www.NAHB.org | ©2003, National Association of Home Builders |