Now that you’ve earned your CAPS (Certified Aging-in-Place Specialist) designation, what are you doing to market it to the rapidly growing baby boomer generation?

Learn from veteran CAPS remodelers including Bill Owens, CAPS; Dan Bawden, CAPS; Rob Baugher ,CAPS; and Ben Morey. CAPS; on how they have successfully marketed the designation to corner this large and emerging market. Amy Levner from AARP will share how AARP partners with NAHB to promote CAPS graduates to their members. You will learn how to position your company to find and generate CAPS-related leads, gain a better understanding of how to target potential CAPS customers and discover partnership opportunities for increasing your visibility as a CAPS remodeler.

Date: Tuesday, January 19, 2010

Time: 8:00 am – 9:30 am

Location: Las Vegas Convention Center, N257

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