Caps Connection - 12/06/2007  (Plain Text Version)

Bindley Byrd, CGR, CAPS, from QX2 Contracting in Lansing, Mich., taught Marketing and Communications Strategies for Aging and Accessibility (CAPS I). The session began with an introduction to universal design, which is a design system enabling nearly anyone to use a facility without special adaptation. Byrd went on to describe the seven principles of universal design:

1. Equitable use
2. Flexibility of use
3. Simple and intuitive operation
4. Perceptible information
5. Tolerance for error
6. Low physical effort
7. Size and space for approach

Part of the ultimate lesson from CAPS is to consider all these facets of universal design, along with the unique requirements of the individual consumer.

CAPS students also learned about the physical, cognitive, and emotional changes seniors encounter as they age (such as decreasing mobility, decreased sensory input, and difficulty learning), and how these changes may be mediated by aging-in-place remodeling work. 

Byrd discussed marketing techniques and strategic partnerships to find and woo CAPS clients. In addition to remodelers, the course students included representation from AARP, architecture, interior design, occupational therapy, and social work. This diverse student body shared resources and tactics; developing profitable collaborations outside the classroom.

Mike Weiss, CGR, CGB, GMB, CAPS, from Weiss RCMI in Carmel, Ind., lead the second day of Design/Build Solutions for Aging and Accessibility (CAPS II). He delved the class deeper into the details of universal design applications for aging in place, from wider doorways to roll-in showers.

After analyzing plans and viewing completed remodeling projects, students drafted their own remodeling plans. Additionally, Weiss instructed on home assessments—how to address the customer and what to look for in a home for aging-in-place solutions.

Taking away comprehensive course books, a head full of knowledge, and hands full of business cards, CAPS students left the Remodeling Show prepared to reach the aging baby boom generation with attractive and intelligent remodeling strategies.

For more information on the CAPS designation, please visit www.nahb.org/CAPSinfo or call the NAHB University of Housing Helpline at (800) 368-5242 ext. 8EDU.