Caps Connection - 12/06/2007 (Plain Text Version)Bill Owens, CAPS, CGR
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E-mail Our Editor In this issue: Bill Owens, CGR, CAPS Awarded First Annual Homes for Life AwardThe winner of the first Homes for Life award, CAPS Board of Governors Member, Bill Owens, CGR, CAPS, of Owens Construction in Powell, Ohio, has been working in the realm of CAPS (Certified Aging in Place Specialist) before the designation even existed.
Bill Owens, CGR, CAPS has worked with older clientele for a number of years and developed his business to solve remodeling problems for the aging population. With sponsorship from Home Care by Moen, the Homes for Life award recognizes excellence in remodeling a home for aging or accessibility, creating a home to last a lifetime. Owens was involved in creating CAPS from the very beginning, starting with preliminary meetings with AARP and learning about the challenges seniors experienced in finding accessible housing.
As a designation, Owens says CAPS gives credibility and it’s immediately useful and practical. “CAPS really allows you to hit the road running,” says Owens. It helps remodelers look at their projects on a whole different level, through “CAPS eyes,” and apply the principles and lessons from the courses on every job. “It drives you to think at a different level.”
Owens views successful CAPS projects as rooted in great design. “The root of CAPS is just great design. It’s fine to have space, but it’s another thing to have well designed space and I think CAPS is really doing this nicely,” says Owens. With a large portion of his business coming from CAPS projects, Owens sees only growth in the coming years. However, the challenge is to market and persuade customers to consider universal design elements. “The real opportunity in the CAPS market right now is what I call the phantom market.” This market includes the aging Baby Boomer or those who are caretaking for parents and children, but don’t acknowledge they may develop health concerns or need to adapt their homes. Selling CAPS to these customers is difficult, but Owens sees it as repackaging CAPS and selling great design. Homes for Life Award Sponsored by: For more information or to contact us directly, please visit www.NAHB.org | ©2008, National Association of Home Builders |