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2005 may be tougher for builders to navigate …
Home builders operated in a very favorable economic and financial market environment in 2004. But inventories of unsold homes moved up during the year, buyer resistance to high home prices is growing, and financial market conditions promise to be less favorable in 2005. Builders must focus on the changing environment to make the most of the next year.
Builders should be prepared to deal with some weakening of home buyer demand in 2005. This means, first of all, placing strict controls on inventory accumulation. Second, builders should mine the adjustable-rate mortgage (ARM) market for all it’s worth. ARMs financed nearly half of all new-home purchases in 2004, with particularly heavy usage in high-priced areas, and a similar share is likely in 2005 despite some narrowing of the initial ARM interest rate advantage.
Builders also should be prepared to roll out special sales techniques and incentives that have been successful in past periods. Indeed, a special NAHB survey conducted last November showed heavier usage of realtors/brokers as well as a rising incidence of sales incentives. At that time, 28% of builders were including optional items in homes at no charge, about one-sixth were paying closing costs or financing points, and some companies had begun to “buy down” mortgage interest rates.
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