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About the Home Technology Alliance (HTA)
 Great profit opportunities exist in home technologies and related services wait to be tapped by builders and remodelers. These additional revenue streams can help offset the effect of the challenging housing market.
According to recent studies,* while the new housing market is falling, growth in consumer electronics is continuing – with a predicted growth of 7% or $155 billion for 2007.
- Builders are missing profit gains by not directly marketing home technologies.
- 84 percent of builders said that home technologies played a role in new home marketing.
- Structured wiring is the most popular home technology installed in new homes.
The Home Technology Alliance (HTA) was formed in response to consumer demand and research that demonstrated potential for builder and remodeler financial rewards. The HTA serves the housing industry as a resource for home technology products and services through education, communications, and member benefits and services.
Oversight Work Group: Comprised of NAHB member builders, remodelers, electronic systems contractors (ESCs), product manufacturers, and other industry players, the NAHB HTA Work Group has oversight of HTA activities.
Governance: The NAHB Custom Home Builders Committee has governance over the HTA.
Founding Sponsor: The Custom Electronic Design & Installation Association (CEDIA) is the founding sponsor of the HTA and offers technology expertise to the HTA.
HTA Oversight:
HTA Benefits:
- Provides educational sessions and resources on home technologies and structured wiring geared toward the residential building industry.
- Prepares builders and remodelers to adjust business practices, increase customer service and maximize new revenue opportunities. Provides information for integrating home automation as part of a business model to increase quality, marketability and value of homes.
- Shows ways to efficiently work with an electronic systems contractor who is knowledgable about new and emerging technologies.
HTA Projects:
- HTA Newsletter - delivers information on home technologies, the electronic systems contractor trade, trends, research and industry recognition
- Article Contribution - articles under the Home Technology section will be provided in Nation's Building News Online, the official NAHB weekly electronic newspaper
- HGTVPro Webisodes - currently in development by the HTA, these Webisodes will feature various home technology product options for builders
- Biztools Guide to Home Technology - currently in development as part of a series of builder business guides
- Home Technology Course - currently in development by The NAHB University of Housing with a target completion date of 2009
- Future of Home Automation
- The Top 10 "Must Have" Technology Trends for Homes
- Home Technology: So many options, so much smoke and mirrors...what should you be standardizing on, offering as an upgrade, keeping an eye on and staying away from?
- The Fully Integrated Home
- The Custom Builder and Home Technology 101
Research - Collaborating with Electronic Systems Contractors (ESCs)
In 2006 the NAHB IRM (Institute of Residential Marketing) and CEDIA collaborated with the NAHB Research Center to study ways for builders and industry professionals to work with electronic systems contractors (ESCs) in a more profitable way.
The Home Technology Alliance (HTA) is a partnership between NAHB and the Custom Electronic Design Installation Association (CEDIA) that was formed to position the housing industry to effectively meet the growing homebuyer demand for home technology and provide maximum return on investment in the new home building and remodeling process. Visit nahb.org/HTA.
ABOUT CEDIA: CEDIA is the Founding Sponsor for HTA and an international trade association of companies that specialize in designing and installing electronic systems for the home. The association was founded in September 1989 and has more than 3,500 member companies worldwide. CEDIA members are established and insured businesses with bona fide qualifications and experience in this specialized field. For more information on CEDIA, visit the association’s website at http://www.cedia.net.
Visit www.nahb.org/HTA and get information on how the latest state-of-the art home technology products and services can improve your bottom line.
For more information on the HTA please contact Germaine Palangdao at gpalangdao@nahb.com or (202) 266-8498.
*Source: Consumer Electronics Association
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