Use NAHB PR Toolkit Resources to Promote Tax Credit, Bust Media Myths

The NAHB PR Toolkit, a comprehensive guide and resource that helps home builders associations and NAHB members plan, implement and measure public relations programs, has been updated and is now available online on the NAHB Web site at www.nahb.org/prtoolkit.

The toolkit can be used as a resource as members and HBAs plan strategies to promote the $7,500 first-time home buyer tax credit for consumers and get the facts about their particular housing markets out to local media and buyers.

Members and HBAs can access and read or print toolkit chapters that cover topics such as working effectively with the media, how to leverage NAHB resources, what to consider when developing key messages and other tips on how to generate favorable publicity.

Promotional materials are also available from NAHB to help promote the new $7,500 tax credit, which has garnered plenty of interest since it was passed. In the first two weeks after NAHB’s tax credit information Web site www.federalhousingtaxcredit.com went live, the site attracted more than 100,000 unique visitors. Access the materials here.

Members and HBA staff must be logged in to the NAHB Web site in order to view the PR Toolkit and Myth Buster materials.

For more information, e-mail NAHB Public Affairs, or call 800-368-5242 x8447.