Stanley Works Announces New Marketing Campaign for Hispanics

Source: Hispanic PR Wire

Stanley Works announced its launch of a nationwide Hispanic outreach program called "Hazla en Grande" — which translates to "Make It Big" in English — during its media debut at the 2009 STAFDA convention. This initiative intends to provide materials that will build knowledge and/or skills among Hispanics working in the construction trades.

Stanley Works, an S&P 500 company, is a diversified worldwide supplier of tools and engineered solutions for professional, industrial, construction and do-it-yourself use, and access security solutions for commercial applications.

This bilingual initiative provides a variety of materials designed to attract, educate and inspire Hispanics during their journey to a successful career … possibly even a path to business ownership. Materials include training videos, pocket translators, books, and other exciting program elements that will engage Hispanics on a cultural level.

In addition to the educational materials, Stanley Works has selected Jose "Lupe" Esparza as its spokesperson for the initiative. Esparza is a well-known vocalist, composer and songwriter for the Mexican band called Bronco.

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