December 13, 2005

 
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Hertz for the Holidays and THE INTERNATIONAL BUILDERS' SHOW
 
The Perfect Year-Round Gift
 
Increase Your Revenues with the Member Advantage Tool Kit

Tell Your Members Now: New GM Program for 2006
With DOUBLE the revenue for participating HBAs!

GM continues to show their commitment to NAHB and our state and local associations by doubling the royalty for participating HBAs.

Beginning in January, all members and Executive Officers (effective November 1, 2005) will receive a direct mail piece from GM.  Please remember to tell your members not to discard this mailing – it will contain the $500 GM Discount Card. 

Members who misplace or don’t receive a card may go to www.nahb.org/MA where a link will be available for them to download their own cards.  The NAHB Membership list is refreshed with GM every 30 days.

Also for new members in 2006, you’ll be able to go to the “Resources and Services” section of the EOC Web page or the Member Advantage Toolkit and find an official authorization letter provided by GM.  Print it out on your letterhead for your new members to use to receive the discount when they take it to an authorized GM dealer.

Regardless of any promotional offer or purchase incentives, members can make their very best deal and then use the GM $500 Discount Card for NAHB members.

If your HBA is already signed up for the NAHB Revenue Sharing Program, you don’t need to sign up again.  Your HBA will be included in the double royalty payment program.

Complete details for the 2006 GM program will be posted on www.nahb.org/MA as soon as they are finalized. The program will be effective January 4, 2006.  And remember, your local and state builder association staff also qualifies. 

Jump Start Your 2006 Revenue Goals

 
How do the HBAs of Atlanta, St. Louis, and Chicago generate additional revenue?  The answer: having their own boosktore with BuilderBooks' Bookstore-In-A-Box.

“To legitimize our show and give it the cutting edge as one of the best in the country, we feel that we need the BuilderBooks Store at the Midwest Builders’ Show.  Having the store brings more validity to our show and offers our attendees another opportunity to further their knowledge of the home building industry.  They get even more excited when they can hear a dynamic speaker and then go out on the show floor and discover that person is also a published author with books they can buy on the spot.”

Madge Douglas
HBA of Greater Chicago
Midwest Builders’ Show

BuilderBooks'  Bookstore-In-A-Box will allow your association to earn substantial additional revenue during your local and regional events. There’s a variety of plans to make your own BuilderBooks Store work best for your event.

To learn more about this member-oriented revenue generator, contact Jackie Barnes at BuilderBooks, 1-800-368-5242, ext. 8588 or jbarnes@nahb.com .

 

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On the Way: 2006 Benefits Calendar and Year-in-Review

Beginning in December 2005, all active members listed in NAHB’s membership records as of December 31, 2005 will receive something special in the mail – a new calendar tailored specifically for the NAHB member.

This outreach effort, created and produced by NAHB's Public Affairs and Membership & Associate Members Programs Departments, was developed as a result of one of the recommendations of the 2005 Membership Strategic Planning Task Force, appointed by Dave Wilson, 2005 NAHB President. 

 Each month, the 2006 NAHB Member Benefits Calendar and Year-in-Review will spotlight a specific member benefit (including BuilderBooks.com and the Member Advantage program).

2005 key industry and association successes and the impact on members will also be showcased, as well as continuing or upcoming challenges for the industry.

For any questions about the distribution of the calendar, please contact Emily Fitzsimmons at (800) 368-5242, ext. 8354 or at calendar@nahb.com .  Note that all Executive Officers of the state and local builder associations will receive a copy of the calendar in advance of the membership mailing. [return to top]

Top Destination at the 2006 IBS in Orlando

If you or your members are going to the 2006 International Builders’ Show be sure to make the BuilderBooks Bookstore one of your destinations.

BuilderBooks will be offering Great BOOKS, Great SAVINGS, and GREAT Giveaways. There will be hundreds of essential publications including several new titles to help you build your Association’s library and your member’s business. Stop by for special Show discounts and offers, fantastic giveaways including a free gift with every purchase, and more.

You will not want to miss your opportunity to enter the BuilderBooks MoneyMania Giveaway for a chance to step into the BuilderBooks money machine to grab some BuilderBucks.

Main Store: C Hall Lobby West Building

Tuesday, January 10            10:00-5:00 pm
Wednesday, January 11        8:00-5:00 pm
Thursday, January 12             8:00-5:00 pm
Friday, January 13                   8:00-5:00 pm
Saturday, January 14              8:00-1:00 pm

This year BuilderBooks has added a satellite bookstore in the South Hall open during Show hours. [return to top]

A BuilderBooks Gift for You
BuilderBooks_Gift_Card

It’s the season for giving. If you and your members are one of the first 100 online holiday shoppers who spend $250 or more at BuilderBooks.com you will receive a FREE $25 gift card that can be used on your next purchase.

BuilderBooks offers a variety of merchandise and design idea books appropriate for gift-giving:

  • The New Bathroom Idea Book gives home owners hundreds of ideas about how to make one of the most necessary rooms in the house one of the most enjoyable.
  • Home by Design presents 30 design concepts that can transform any house into a welcoming home filled with character, beauty, and comfort.


The BuilderBooks Gift Card makes the perfect gift for colleagues, friends and family. Go to www.BuilderBooks.com to make a purchase of $250 or more.

On the check-out page under ''How did you hear about the product,'' select ''Other'' and enter the code ''BB25GFT'' in the field.

The offer ends on Dec. 31. The gift card will be mailed 30 days after purchase and will not be issued for returned items. [return to top]

A Valuable New Customer Service Tool for Your Members
 

Make sure your members know about this valuable customer service and referral tool.

Your New Home and How to Take Care of It  has an inviting new look and continues to be a perfect customer handout at closing.

Remember: customer care is the key to a builder’s warranty program. Home buyers get pages and pages of tips on maintenance to help keep their new home performing at its peak. In the back there are pages on which to note maintenance dates and remarks. This will be one of the most usefulhandouts your members can present to their customers.

Builder members will also want to give their customers Building Your New Home at contract signing to explain the construction process and set realistic expectations.

Comes in sets of 10. [return to top]

For more information or to contact us directly, please visit www.nahb.org l ©2005, National Association of Home Builders