|
|
The GM $500 Discount: The Power Is Back In Your Hands
We mentioned in September that the General Motors discount approval process was reverting back to a simplified process within our control. However, we continue to receive calls from members and HBA’s confused about how a member can take advantage of the $500 GM discount. Please pass this information to those on your staff who have the highest contact with members.
We mentioned in September that the General Motors discount approval process was reverting back to a simplified process within our control. However, we continue to receive calls from members and HBA’s confused about how a member can take advantage of the $500 GM discount. Please pass this information to those on your staff who have the highest contact with members.
To receive the GM discount simply log on to www.NAHB.org/ma and click on the GM logo. Then click on and print the proof of membership form and take it to your dealer. That’s it!
If an HBA signs a new member that wants to take advantage of the discount immediately, simply log on to www.NAHB.org/matoolkit and click on the GM logo. That will open a blank proof of membership form that must be completed and signed by the EO. Fax a copy of the form to Lakisha Campbell at 202-266-8559 and then hand the form to the member to take to the dealer.
If the dealer calls the HBA and wants to know what to do with that form, tell the dealer the program number is 09-40CX-1 and the new incentive code is KPK. Many sales people at the local dealerships do not read all of their correspondence with GM corporate, so they may not be aware of the discount or the changes in the program. They no longer need an authorization code.
|
The Launch of the New NAHB Brand Means Goodbye to the MA Logo
NAHB recently launched a new brand. As a part of this new initiative, we will begin to phase out the use of the Member Advantage logo. As we approach 2010, all communication materials and the web site will no longer include the MA logo and will feature only the NAHB mark. We are in the process of updating the member advantage ads and web banners that are currently on www.NAHB.org/matoolkit and we appreciate your patience as we make these adjustments. Our January edition will inform you of the new and improved ads and we hope that you will use these to continue to push the message to our members about the availability of the discounts. Now more than ever they see the value in the discounts on these products and services.
[return to top] |
 |
NAHB to Shut Down Operations Thanksgiving Week (November 23 Through 27)
As a cost savings effort, the National Association of Home Builders will be closed for business for eight days in 2009. Under the plan, NAHB shut down its operations for the final week of August and will shut down the three days prior to the Thanksgiving holiday (November 23, 24 and 25). In addition, all staff compensation has been cut by a commensurate amount. NAHB President Jerry Howard reported to the NAHB Board of Directors, in May, that“this shut down plan, along with other cost-cutting measures already adopted, is being implemented to help the Association save millions of dollars.”
During this shut down, your NAHB staff contacts will not be in the office or generally available via phone or e-mail. Staff will answer any messages received, during the closure, when they return to the Office and normal business operations are resumed.
Should you have a question or concern, during this time period, please leave a message with the NAHB Service Center via phone or e-mail at: 800/368-5242 ext 0 or info@nahb.org. Again, responses to any waiting e-mails will not take place until NAHB returns to normal business operations.
Your flexibility and patience is appreciated during this challenging time.
[return to top] |
 |
Omaha Steaks®: The Perfect Holiday Gift and The Perfect Holiday Main Course
Save 10% every time you shop online for Omaha Steaks®. As soon as items are placed in your shopping cart, the 10% discount is applied. As an added bonus, your 10% member discount can be combined with any special found on this Web site, offering an even greater savings. Feel free to browse our shopping categories. Omaha Steaks also offers salmon, tuna, and seafood specials, along with great side dishes and desserts.
Omaha Steaks plays a very important role for companies across the country – as employee safety and sales incentives, to extend appreciation to a valued business partner or client, as employee gifts at holiday time, and as a gift to a new customer.
This holiday season, chances are that a lot of new home buyers and remodeling clients will be receiving a package from Omaha Steaks as a token of appreciation from our members.
But Omaha Steaks is not just for special occasions. So set the table, get ready to fire up the grill (or oven broiler) and click on Omaha Steaks special NAHB web page.
Don't forget to go to www.nahb.org/matoolkit to sign up to participate in the Omaha Steaks revenue share.
[return to top] |
 |
BuilderBooks Ambassador Shopping Hour!
The BuilderBooks Ambassador Program was such a great success in 2009 that we’re doing it again in 2010 with a twist!
We are looking for Executive Officers/Membership Directors to participate in person or by sending your members to shop for an hour in the BuilderBooks Bookstore January 19-22 during the 2010 International Builders Show® in Las Vegas, NV.
Executive Officers/Membership Directors attending the Show, here’s a great opportunity for you to meet with your current members and to sign up new ones in a central location, while getting special savings and free gifts. Executive Officers/Membership Directors who participate will become a “BuilderBooks Ambassador” for an hour enjoying an inside look at the publications your members use to build their businesses.
Not Attending the Show?
BuilderBooks realizes that not everyone is able to attend the Show and did not want you and your members to miss out on the fun and special offers. Both Executive Officers attending and not attending the Show will be eligible to win the “BuilderBooks Pre-Packaged Library” for their association. In addition, you will receive personalized discount coupons for your members to shop in the BuilderBooks Bookstore.
Sign-up Today!
Click here to find out more about the program and to RSVP. The deadline for responding is December 4, 2009.
Come join in the fun and hang out with the BuilderBooks Team, as we’re looking forward to working with you in the BuilderBooks store at the 2010 International Builders Show® in Las Vegas, NV, January 19-22, 2010.
BUILDERBOOKS.COM - BOOKS THAT BUILD YOUR BUSINESS
[return to top] |
 |
BuilderBooks.com® Gift Cards: For Members, Speakers, and Special Friends of Your Association
Here's the perfect holiday gift for clients, colleagues, speakers, and officers. With the BuilderBooks.com® Gift Card you give others access to industry knowledge, best practices, and information that they need to build their business. And there are plenty of great BuilderBooks titles for consumers, friends of the association, and students in industry-related studies.
The $25 Gift Cards may be redeemed through the BuilderBooks.com Website or at the BuilderBooks Bookstore at the International Builders’ Show®.
Click here for more details and to place your order now.
[return to top] |
 |
Home Buyer Tax Credit, NOL Enhancements Enacted Into Law
In a major victory for NAHB that will boost the fledgling housing recovery and help struggling business owners nationwide, Congress this week approved legislation that will extend the first-time home buyer tax credit beyond its Nov. 30 deadline and expand it to a wider group of home buyers. The bill also provides relief to cash-strapped home builders by providing broader tax benefits for businesses with net operating losses (NOLs).
The legislation, which was signed into law by President Obama today (Nov. 6), will extend the $8,000 credit for first-time home buyers for sales contracts entered into by April 30, 2010 and closed by June 30. Further, it has been expanded to include a new $6,500 credit for owners of existing homes who are purchasing a new principal residence. An existing home owner can claim the $6,500 tax credit if they have been residing in their principal residence for five consecutive years out of the last eight.
In more good news, the income eligibility limits to claim the full credit amount for both groups of home buyers have been raised from $75,000 for single taxpayers and $150,000 for married taxpayers filing a joint return to $125,000 for individuals and $225,000 for married couples. NAHB’s consumer-oriented Web site, www.FederalHousingTaxCredit.com, provides complete details on the enhanced home buyer tax credit. NAHB will soon launch a set of resources at www.nahb.org/taxcreditresources to help our members understand and promote the new tax credit. Be sure to visit the site early next week. Knowing that many of our members may already be getting questions about the new law, NAHB on Nov. 5 sent out a PRx to Executive Officers to provide them with talking points and a fact sheet on the expanded home buyer tax credit.
For NOLs, the new law will allow all businesses -- regardless of size -- with operating losses in 2008 or 2009, not both, to claim refunds on taxes paid up to five years ago. Businesses can offset 100% of taxable income with NOLs carried back in years one through four and offset 50% of income in year five. Small businesses with less than $15 million in gross receipts would be able to claim a five-year carryback for 2008 losses under the American Recovery and Reinvestment Act and for 2009 losses under the new law. The new net operating loss provisions will throw a lifeline to struggling businesses, allowing them to continue making payrolls, paying business loans and otherwise keep their doors open until the economic recovery takes hold.
Immediately following congressional passage, NAHB Chairman Joe Robson sent a memo to the entire federation about the importance of this legislation to the housing industry and how NAHB was instrumental in helping to get the bill passed. The communiqué was also delivered to the EOs via the PRx Exchange. Additionally, NAHB issued a press release applauding Congress on extending and enhancing the home buyer tax credit.
On Nov. 5, the House approved the legislation by a vote of 403 to 12, less than 24 hours after it sailed through the Senate by a unanimous 98-0 vote. Prior to the congressional votes, NAHB sent letters to leaders in each chamber designating passage as a “key vote” due to its importance to the housing industry. In addition, NAHB issued a Legislative Alert earlier this week urging our members to call their senators and representatives immediately and tell them to support the tax credit and NOL carryback because they will preserve and create jobs, stabilize the housing market and provide critical stimulus to the nation’s economy. For more information on the legislation, contact Greg Brown at 1-800-368-5242, ext. 8421.
[return to top] |
 |
A Federation-Wide Effort Leads to Success
Below are excerpts from a memo sent out by NAHB Chairman Joe Robson
to the entire membership that details the months of hard work by NAHB
and its grassroots members to achieve final passage of H.R. 3548,
legislation that will extend the first-time home buyer tax credit
beyond this month and expand it to a wider group of home buyers. The
new law also throws a lifeline to struggling home builder firms by
providing broader tax benefits for businesses with net operating
losses.
"This legislation is the result of months of determined effort by
the entire NAHB federation. This summer, NAHB instituted a “Revive
Housing, Restore America” campaign calling on Congress to extend the
home buyer tax credit’s Nov. 30 expiration date and expand its
eligibility to more buyers, to provide net operating loss carryback
relief for all businesses, and to urge regulators to resolve credit and
appraisal problems that have been hampering a housing recovery.
In the interim, NAHB has worked tirelessly to make this a reality.
On the legislative and grassroots front, our lobbyists have been in
continuous contact with House and Senate congressional leaders and
encouraging action on several fronts to achieve our housing priorities.
We have testified before Congress on several occasions on the need for
lawmakers to act quickly on the tax credit and our other housing
priorities and warned lawmakers that a failure to act quickly could
derail the fragile housing recovery even before it has time to take
hold.
During key stages of the campaign, we activated our grassroots
network to meet with their lawmakers when they were in their home
districts and to visit them on Capitol Hill. We have inundated
congressional offices with more than 10,000 e-mails and 1,500 phone
calls urging senators and representatives from both parties to extend
and expand the home buyer tax credit to create jobs, spur home sales,
reduce foreclosures, stabilize home values and push housing and the
economy to higher ground.
NAHB’s Economics and Housing Policy experts crunched the numbers and
estimated the economic impacts of the proposals. This information,
particularly the number of jobs and home sales created by extending and
enhancing the home buyer tax credit, was circulated among lawmakers and
quoted widely in the media. It made a compelling argument for our case.
A Housing Coalition Second to None
To help get this vital legislation across the finish line, NAHB
worked with the National Association of Realtors and Mortgage Bankers
Association during the past few months to form the most powerful
coalition to speak for our industry. Our joint lobbying, grassroots and
public relations efforts were heard loud and clear by Washington
policymakers.
Appearing at the same Senate Banking Committee hearing, our three
organizations brought different perspectives in testifying on the
urgent need to take action on the home buyer tax credit. We also sent a
joint letter to the Obama Administration calling for the tax credit to
be extended and made available to all purchasers of a principal
residence.
On the public relations front, NAHB and the National Association of Realtors recently ran a full-page ad in
the Wall Street Journal and USA Today calling on Congress to extend and
expand the home buyer tax credit to create jobs and put America back to
work. To bolster this message to Congress, NAHB, the Realtors and the
Mortgage Bankers Association for the past several weeks ran a series of
joint advertisements in the Capitol Hill publications Roll Call,
Politico, CQ Weekly, the National Journal and The Hill with the
message, “Congress: Don’t Let America’s Real Estate Recovery Expire.”
Local Builders Lend Their Voices to Our Effort
To further increase public awareness on our housing priorities, NAHB
during the past several weeks conducted several regional
teleconferences with builders across the nation to generate media
attention for our campaign goals. Builders provided perspectives on
their individual housing markets and the urgent need for congressional
action on the home buyer tax credit and other important housing
initiatives. EOs, HBA presidents and other builder constituents across
the country utilized NAHB’s resources at www.nahb.org/ReviveHousingNow,
a one-stop site that contains information to call or e-mail your
members of Congress, print ads, op-ed letters for use in local
newspapers and more.
Our national media outreach has also been quite successful. NAHB CEO
Jerry Howard conducted a New York media tour in mid-September, where he
discussed the need to extend the home buyer tax credit with reporters
at the Wall Street Journal, the New York Times and CNN/Money. He
delivered the same message in interviews with Fox Business News and
Bloomberg Television. Other major media outlets in recent weeks have
reported on NAHB’s housing priorities, including CNBC, U.S. News &
World Report, MarketWatch, AP, Reuters, The Today Show, The Washington
Post, the Chicago Tribune and the Baltimore Sun.
Across the nation, 16 op-eds in 11 states were published in favor of
NAHB’s position on extending the tax credit, including nine that were
placed by local HBAs. Our locals proved very adept at promoting media
coverage to push our campaign goals. A prime example was a YouTube
video by the HBA of Kansas, which has attracted a great deal of
attention on the Web and was sent by the HBA to their representatives
in Congress.
NAHB Public Affairs has worked diligently to promote the tax credit to consumers. Our Web site at www.federalhousingtaxcredit.com,
which provides detailed information on the tax credit compiled by the
NAHB Economics and Housing Policy team, has attracted five million
visits so far, and we’ve charted thousands of followers on Twitter,
FaceBook and YouTube combined. To further generate public interest,
NAHB created a consumer-focused Web site at www.ReviveHousingNow.com to urge potential buyers to contact their lawmakers and ask them to extend the home buyer tax credit. The actions listed above highlight our efforts to get this
legislation passed and certainly demonstrate the value of NAHB to our
membership. On an issue of enormous importance to the housing industry,
the entire NAHB federation has worked together to get the job done. I
want to thank everyone for their hard work. Together, we have made a
difference for our industry."
[return to top] |
 |
Lawmakers Signal Last Action on Home Buyer Tax Credit
Even as Congress neared completion this week on legislation to extend and enhance the home buyer tax credit, proponents of the tax credit made it perfectly clear that the extension would have a limited shelf life and not be extended again when it expires next year.
Sen. Johnny Isakson (R-Ga.), a long-time champion of the home buyer tax credit, said: "This is the last extension of the home buyer tax credit. Tax credits like this only work by creating the sense of urgency to take advantage of it, and to bring the market back."
On the floor of the Senate, Finance Committee Chairman Max Baucus (D-Mont.) said that, “It’s important that this tax credit does not become a permanent fixture in the tax code. Our amendment would end the credit on April 30 of next year. This extension would get us through the winter – traditionally the worst season for real estate. Our amendment would jump-start the housing market as it enters the summer months of 2010.” Baucus added that the seven-month extension of the tax credit would be “long enough to encourage home buyers to buy homes, but it’s short enough to remain fiscally responsible.”
[return to top] |
 |
|