September 17, 2007
By Brian Catalde
NAHB President and
Jerry Howard
NAHB Executive VP and CEO
 
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NAHB's Fall Board of Directors Meeting
in Seattle last week focused primarily on the strategy our association is pursuing to help resolve the mortgage credit crunch.

Employing an all-new format this time around, the one-day event was designed to be more engaging, more interactive and more efficient than that of previous board meetings, all of which met with the approval of attendees. New staging and lighting elements, an increased focus on multimedia presentations and a condensed schedule were just some of the many obvious changes, more of which are to come in the future.

NAHB President Brian Catalde, having flown to Seattle immediately following a closed-door meeting with Federal Reserve Chairman Ben Bernanke, provided board members with a complete report on the actions that NAHB is taking to help resolve the liquidity crisis in mortgage markets – including meeting with key government officials such as Bernanke as well as representatives of major lenders and credit rating agencies; pushing OFHEO to extend portfolio caps for Fannie Mae and Freddie Mac; pursuing needed FHA reform measures in Congress; developing new resources to help our members through this difficult time; and coordinating our response to the situation with other industry stakeholders. At the conclusion of the meeting, the NAHB Board signaled that finding a resolution to the crisis at hand is our top priority and cemented our strategy for going forward by approving an important Resolution titled "Addressing the Mortgage Credit Crunch" that urges numerous and specific actions to be taken or explored by government officials and regulators.

Immediately prior to the Board meeting, NAHB released a statement in support of policy changes announced by President Bush on Aug. 31 that are designed to help the growing number of home owners who are facing default as a result of the subprime mortgage crisis. The plan to allow the FHA to insure refinance loans for some struggling borrowers, coupled with the Bush Administration's urging of Congress to pass legislation that would modernize the FHA, is a good first step, Brian said in the statement. Also, when August employment figures released on Sept. 7 showed the first decline in U.S. payroll employment in nearly four years, NAHB issued another statement urging government action to prevent further deterioration in the housing market and erosion of growth in the nation's economy.

Other highlights from Seattle included adoption of three additional policy resolutions (see item below) as well as a resolution declaring Sandra J. Dunn as NAHB's new President-Elect; approval of the FY2008 budget including a three-year, $2.3 million branding revitalization initiative and funding for a new green home building designation program; rollout of a refreshed online member resource called the Toolkit for a Challenging Housing Market (story below); and a special builder panel on "Weathering the Economic Downturn" (story below). In all, it was a productive and successful week for the NAHB leadership as we worked to improve the business climate for all of our 235,000 members.

Sharing advice about weathering an economic downturn,
veteran builders assembled for a special panel discussion during the Fall Board of Directors Meeting in Seattle last week in hopes of helping their fellow colleagues. Thinking back to the deep recession of the early 1980s, when the housing industry was faced with 17% mortgage rates, as well as the downturn of the early 1990s that was accompanied by a collapse of the Savings & Loan industry and a severe credit crunch for construction and development loans, panel members agreed that, no matter the cause of the problem, there are strategies that builders can follow to strengthen their business during a downturn. 

Moderator and Albuquerque-based builder Michael Sivage was joined by Tulsa-based custom builder and high-end remodeler Ken Klein as well as Kansas City builder and developer Tom Woods; Tacoma builder and developer Bob Camp; Hartford, CT-based remodeler Bob Hanbury; and multifamily property builder, operator and owner Steve Lawson from Virginia Beach-Norfolk, VA. Each shared their particular insights and helped put the current situation in context for those who might never have experienced a market downturn. Commenting on everything from the conditions that builders can expect to face ("Don't think that everybody's going to be able to pay you, just like you can't think that every buyer who comes through the door will be able to qualify and close," said Klein), to ideas for how local associations can help their members (Camp suggested that HBAs activate their past presidents councils to line up seasoned builders who can provide practical advice and exchange ideas with newer members) and possible diversification options (the remodeling business is substantially healthier than the new-home market, said Hanbury), the experts shared their perspectives on the current marketplace and actions they are taking to protect their businesses right now. See the Sept. 17 evening edition of NBN Online for complete coverage of the builder panel. A CD recording of the session will also soon be available – ordering instructions will appear under our newly developed Toolkit for a Challenging Housing Market section on the NAHB Web site (see next story). Contact: Jay Shackford, x8406.

NAHB Member Benefit: With the understanding that many of our members have never been through a market downturn, NAHB convened this expert panel to provide solid advice and insights that members of the NAHB leadership can take home and share with their members. Due to the strong amount of interest in this offering, NAHB will likely hold a similar panel discussion during the International Builders' Show in Orlando this February. Stay tuned to this report for details. [return to top]

A newly updated resource for NAHB members
was rolled out at the Fall Board meeting last week. "Back to Basics - NAHB's Toolkit for a Challenging Housing Market" is an online collection of articles, analysis and advice. Developed exclusively for NAHB members, the toolkit focuses on three major areas, including sales and marketing, finance, and business management. While there's no "magic bullet" for weathering the current downturn, the fresh and updated resources in this toolkit can help keep you ahead of the curve. Visit www.nahb.org/toolkit (note: you must be logged in as a member on NAHB.org to view the materials posted here). Contact: Jackie Jackson (x8062).

NAHB Member Benefit: Developed by a wide range of experts across the NAHB federation and available exclusively to NAHB members, this online business resource contains valuable information on tried-and-true benchmarking strategies; financing tools to help sell your homes; marketing campaigns and research; internet advertising; construction financing and other topics. [return to top]
Resolutions approved at the Board meeting
to become official NAHB policy included the following:

1) Resolution 1: Addressing the Mortgage Credit Crunch

2) Resolution 2: Federal Davis-Bacon Wage Requirements

3) Resolution 3: Expansion of the National Flood Insurance Program

4) Resolution 5: Repeal of Government Contractor Tax Withholding Requirement

NAHB Member Benefit: Through the NAHB Resolutions process, any member or HBA may submit new policy proposals for the Board's consideration. This process ensures that NAHB's goals, strategies and official policies are the direct product of its members' concerns and views and allows individual NAHB members to have their voices heard on the national stage.  Please direct any questions regarding the Resolutions process to Jay Shackford at x8406. [return to top]

NAHB's Quick Issues Index
documenting the latest advances on our top Advocacy issues was updated in conjunction with the Fall Board Meeting in Seattle.  It's now available to all logged-in NAHB members on our Web site. Readers of this report will recall that this particular resource was first developed last year as an efficient means of updating our leadership and providing contact information and Web addresses telling you where to go for more data on a given subject. The Quick Issues Index can be found at www.nahb.org/issuesindex. Contact: Samantha Ehrhart (x8450)

NAHB Member Benefit: The Quick Issues Index is a handy member benefit that's aimed at updating you quickly and efficiently about the latest developments on housing-related issues and NAHB actions. It is also meant to facilitate communication of NAHB's actions and accomplishments at the HBA level and across our membership. Most importantly, this document, which is updated prior to every meeting of the NAHB Executive Board, provides you essential links and contacts for more information on any given topic, thereby helping connect our members to NAHB's substantial expert resources. [return to top]
Three very important dates to keep in mind:

Sept. 28 -     Last day to submit applications for an appointment to a 2008 committee
                      or council.
Go to www.nahb.org/committeeform or contact
                      Cyndi McKinley-Brown in the NAHB Executive Office at x8346. 

Oct. 10-12 - National Conference on Membership in Charlotte, NC.
                       This is the place to go to get practical recruiting ideas from
                       top-notch experts. Go to www.NAHB.org/MembershipConference
                       or contact the Office of the Registrar at x8338.

Oct. 24 -       NAHB's Fall Construction Forecast Conference and Live Webcast
                      
in Washington, DC. The main topic this time around is "Will Housing
                      Take Off in 2008?" Sign up to attend the event or to access the
                      Webcast at www.nahb.org/cfc. Contact the Office of the Registrar at x8338.

[return to top]

Farewell to two members of the NAHB family
who passed away in recent days.

Michael Sumichrast was an internationally recognized housing economist and served as NAHB's Chief Economist from 1965-1986. Highly regarded for his credibility, he is credited with helping make NAHB one of the most influential trade groups in Washington. Michael died of respiratory failure at the age of 86 on Sept. 4 .

Tom Baker was NAHB's Vice President of Political Affairs and a 15-year employee of our association from 1983-1998 who, among other things, ran our BUILD-PAC operation. Tom was also a highly regarded professional and spent most of his early career as a Democratic Party operative. He passed away at the age of 75 on Aug. 25. [return to top]

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