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 IRM Research and Events at IBS
The Institute of Residential Marketing has a strong presence at IBS this year. We’re especially proud to announce the results of our first research initiative project in conjunction with Homebuilder.com™. Hear the findings at the educational session: "IRM Research Project of the Year - Builder and Buyer Online Behavior Revealed" Friday, January 13, from 11:00 a.m.-12:30 p.m. Myers Barnes, CMP, Charles Graham, MIRM, Daniel Levitan, MIRM, and Allan Merrill of Homestore.com™ will discuss:
- Usage and effectiveness of online vs. offline marketing
- Home buyer behavior during the home search process
- How to optimize your marketing dollars
During the session, survey results will be announced and discussed, and representatives from HomeBuilder.com™ will answer questions about the research and findings. After IBS, results will be published to the public and available on www.nahb.org.
“Our objective with this study is to better understand the correlation between the usage and effectiveness of traditional offline and online media for marketing new homes in order to better educate builders on how to effectively maximize their marketing efforts,” said Stephen Feltner, President, HomeBuilder.com™. “This research will provide deeper knowledge of the evolving dynamics of how consumers and homebuilders utilize the Internet and traditional media.”
Active MIRMs can get a private preview of the research project findings at the MIRM Pro-Ed on Tuesday, Jan. 10 from 3:00 p.m. to 6:00 p.m. RSVP at MIRMinfo@nahb.com.
NSMC/IRM Meet the Experts Roundtable
Two “Meet the Experts” Roundtable sessions will be held at IBS this year, the first on Thursday, Jan. 12 from 8:00 a.m. to 4:30 p.m. and the second on Friday Jan. 13 from 8:00 a.m. to 4:30 p.m. This is your chance to talk to sales and marketing experts and meet speakers in a more conversational forum. Each day will go in-depth on various marketing and sales topics, from marketing for the small volume builder to merchandising and more.
MIRM Candidates Case Study Workshop
Wednesday, Jan. 11, 12:00 p.m. to 1:30 p.m., West 340C, Level III
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