Why are consumers so hesitant to buy a home these days? Don’t they realize that mortgage rates are low, prices are competitive and many buyers and sellers are offering attractive incentives and financing option?

The home building industry needs to educate consumers on the exciting opportunities offered by today’s dynamic housing market.  NAHB Public Affairs is pleased to introduce a package of ready-to-use resources that can help you deliver this message in your own local market. It’s a Great Time to Buy is a package of resources available free online at www.nahb.org/buynowcampaign. Accessible to members only, this online package is intended as a starting point for local public relations campaigns that encourage home shoppers to buy now.

Resources include:

• Talking points, Q&A and a sample press release
• Sample op-eds, letter to the editor and newspaper columns
• An economic backgrounder
• Print and radio advertisements
• PR advice on getting the message out through the media, events and Web sites
• An HBA guide to making the most of the package
• Sample member communications, including a newsletter article and tips for engaging members in the campaign

As situations vary from market to market, It’s a Great Time to Buy is meant to serve as a guide. Call on the Public Affairs staff to help you craft custom PR and media strategies for your market. We welcome your comments and suggestions as well. This is your guide, and if you find there are additional materials you need, do not hesitate to let us know.

Visit www.nahb.org/buynowcampaign today. And direct consumers to our consumer site, www.nahb.org/timetobuy. For more information, contact Niki Clark at nclark@nahb.com or 202-266-8061.

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