The 2006 IRM Research Project brought the Custom Electronics Design & Installation Association (CEDIA), the NAHB Research Center, and IRM together to learn about builder attitudes towards “smart” home technology. In focus groups conducted in the fall of 2006, builders were asked about their experiences with home technology installation, what kinds of home technology needs and wishes their buyers have expressed to them, and what they need from electronic systems contractors (ESCs).

Some key initial findings included:

• Builders, in general, stated they let homebuyers steer the decision to add “smart” features
• Builders reported that homebuyers interested in “smart homes” were busy, affluent, and often had families
• Builders clearly stated they do not want call backs related to smart homes

Builders reported that they were aware of smart homes:

• Builders have sold smart homes
• They know about many aspects of a smart home
• Consumers are able to imagine many desirable aspects of living in a smart home

Builders are interested in working with ESCs:

• Builders want competent, reliable subcontractors to assist and support them
• Builders who trust their subcontractors, be they “alarm guys” or ESCs, can sell smart features confidently
• ESCs can convince builders how to achieve product differentiation, increased customer satisfaction, and added margins citing past installations

The complete study results are available here. For more information about the IRM Research Project, visit www.nahb.org/mirm. [ return to top ]