In late August, NAHB’s “Buy Now” Advertising Assistance Program ended with $3 million disbursed to 168 associations around the country. Launched at the 2007 International Builders' Show in February, the program provided funds to support advertising campaigns of HBAs in areas hard-hit by the housing downturn.

The grant amounts ranged from $5,000 to $75,000, and went to associations in 42 states. For a list of the HBAs that received grants, click here. To see a map, click here. 

Four grants were awarded in the top 10 major media markets, 89 HBAs in medium-sized markets received grants, and 75 HBAs with less than 250 members applied for and were given funds. The advertising campaigns the grants were used to support totaled more than $8.3 million.

An example of one of the many innovative advertising campaigns implemented by local associations is the Barrow County Builders Association in Winder, Ga. They used the grant money to create a marketing partnership with the chamber of commerce, school system and county government to bolster home sales, according to executive officer Amy Hurst. 

The partnership created a Web site and produced signs featuring the “Buy Now” message for all the new subdivisions in the county, Hurst said. The HBA also worked with the school system to create orientation materials encouraging new teachers to buy homes in the county.

For more information, Gwyn Donohue at NAHB, or call her at 800-368-5242 x8447 [ return to top ]