Looking for sales and marketing strategies for 2008 and beyond? You’ll find them at the 2008 International Builders’ Show in Orlando. Take advantage of more than 30 sales and marketing education programs at IBS.

Here is just a few of the topical presentations you’ll find:

• When Survival Equals Success ... It's Deja Vu All Over Again!, Wednesday, Feb. 13, 8:00 - 9:30 a.m.  Effective sales and marketing techniques are essential for small-volume and custom builders when the market slows down. After years of strong sales, builders and their sales people need to brush-up on time proven marketing and sales skills.
  
  
• Marketing Against Re-Sales and Foreclosures, Wednesday, Feb. 13, 1:00 - 2:30 p.m.  Is your community looking like a ghost town? Two top-level marketing pros will tell you what you need to do to spur interest in your homes and communities again, possibly turning your way of thinking upside down in the process.
  
  
• Sales and Marketing Success Stories, Thursday, Feb. 14, 10:30 a.m. – noon.  Hear a trio of case studies of builders who have fast-selling communities in down markets without the use of large incentives or discounts. Panelists will be builders spotlighted in BUILDER magazine's new "Success Stories" feature.
  
  
• 2008: The Year Of Profitability, Friday, Feb. 15, 1:00 - 2:30 p.m.  The market has returned to reality and that reality is more competitive than ever. Now is the time to insure that you are in the right place with the right product, the right pricing and the right sales and marketing tools to maximize sales.
  
  
• 108 Marketing Ideas for the Year 2008, Friday, Feb. 15, 3:30 - 5:00 p.m., and Saturday, Feb. 16, 10:30 a.m. - noon.  Four industry professionals offer 108 winning ways to be successful in the changing market of 2008. Learn exciting new promotional, advertising and merchandising ideas in this energetic program.
  
  
• The Psychology of Selling in a Challenging Market, Saturday, Feb. 16, 8:00 -  9:30 a.m. Enjoy this fast-paced, humorous, and insightful program that is based on research on how buyers mentally buy and how we should sell to attract them. Special focus on today's market issues. Live role play and common difficult selling situations will be included.

Check out education seminars at the 2008 International Builders’ Show, including the Sales and Marketing track.  

Register online for the 2008 IBS today! [ return to top ]