Looking for an easy way to pick the brains of industry experts at IBS? Learn about the latest sales and marketing trends and techniques at the Meet the Experts program going on all day on Jan. 21 and 22.

These sessions feature informal Q&A-style settings on a variety of topics from technology to customer relations to green building and beyond. Just click on the title of the sessions you are interested in to find out more.

Wednesday, January 21, 8:00 a.m. – 4:45 p.m., South 228

8:00 a.m. – 9:15 a.m.

• Using Technology to Energize Your Marketing

Deborah Fisher, CSP, Fisher & Company, Jacksonville, Fla.

• Dealing with People with Homes to Sell

Brent Forsberg, MIRM, Forsberg Real Estate Co., Okemos, Mich.

9:30 a.m. – 10:45 a.m.

• Adjusting Your Product for the Market

Chuck Miller, MIRM, CGB, CGP, Chuck Miller Construction, Hidden Springs, Idaho

• Making Your Sales Presentations Come Alive

Cindy Cepko, CSP, Forest Homes, Paupak, Penn.

11:00 a.m. – 12:15 p.m.

• Managing and Motivating Your Sales Team

Lou Ludwig, MIRM, CMP, CSP, MCSP, Ludwig & Assoc., Boca Raton, Fla.

• Collecting Dividends from Your Brand

David Hoke, MIRM, CMP, BLF Marketing, Nashville, Tenn.

12:30 p.m.– 1:45 p.m.

• Selling Green to Customers

John Freer, CGB, CGP, Riverworks, Inc., Missoula, Mont.

• Unlocking the Secrets of the Internet

Melissa Stockhill, CMP, MindKube, Viera, Fla.

2:00 p.m. – 3:15 p.m.

• Cutting Costs and Increasing Profits

Leonard McMullin, Palladin Development & Mgmt., Inc., Ocean Springs, Miss.

• Decorating Strategies for Selling Homes

Lisa Lockwood, CMP, Lita Dirks & Co., LLC, Littleton, Colo.

3:30 p.m. – 4:45 p.m.

• Generating Your Own Leads

Steve Hoffacker, MIRM, MCSP, CAPS, Hoffacker Associates, West Palm Beach, Fla.

• Data Mining in Your Own Customer Records

Jerry Costanzo, MIRM, CMP, G.L. Costanzo & Associates, Castle Rock, Colo.

Thursday, January 22, 8:00 a.m. – 4:45 p.m., South 228

8:00 a.m. – 9:15 a.m.

• Designing to Address Tomorrow’s Market

David Klinger, David Klinger & Associates, Golden, Colo.

• Working with REALTORS® to Make Sales

Brent Forsberg, MIRM, CMP, Forsberg Real Estate Co., Okemos, Mich.

9:30 a.m. – 10:45 a.m.

• Understanding What Customers Are Looking For

Jerry Costanzo, MIRM, CMP, G.L. Costanzo & Associates, Castle Rock, Colo.

• Using a Market-Driven Approach to Sales

Chuck Miller, MIRM, CGB, CGP, Chuck Miller Construction, Inc., Hidden Springs, Idaho

11:00 a.m. – 12:15 p.m.

• Going Green without Seeing Red

John Freer, CGB, CGP, Riverworks, Inc., Missoula, Mont.

• Advertising That Connects with Your Customers

David Hoke, MIRM, CMP, BLF Marketing, Nashville, Tenn.

12:30 p.m. – 1:45 p.m.

• Harnessing the Power of the Web

Melissa Stockstill, CMP, MindKube, Viera, Fla.

• Locating and Working With International Customers

Lou Ludwig, MIRM, CMP, CSP, MCSP, Ludwig & Assoc., Boca Raton, Fla.

2:00 p.m. - 3:15 p.m.

• Appealing to Multicultural Buying Styles

Leonard McMullin, Palladin Development & Mgmt., Inc., Ocean Springs, Miss.

• Building and Selling To Women

Judy Kincaid, MIRM, CMP, CSP, Hilton Head, S.C.

3:30 p.m. - 4:45 p.m.

• Maintaining Contact with Customers

Steve Hoffacker, MIRM, MCSP, CAPS, Hoffacker & Associates, West Palm Beach, Fla.

• Overhauling Your Advertising Strategy

Deborah Fisher, CSP, Fisher & Company, P.A., Jacksonville, Fla.

For more information on the NSMC Meet the Expert Roundtables or to register for IBS, visit www.buildersshow.com.

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