You learn something new everyday, right? Well, here are four things you can learn just by going to the Sales and Marketing Channel today:

• How you should focus your ads to generate traffic and not sales 
  by Gian Hasbrock
  
• How being up front with customers about mistakes and delays can win them over
  by Ross Robbins
  
• How to get the look and feel of a newly merchandised home, without spending the money
  by Lisa Lockwood
  
• How to target objections to get you closer to a close
  by Steve Hoffacker

To view the new Channel articles, make sure you are logged into nahb.org, then click any of the links above.

The Channel is a member benefit that offers numerous articles on 15 different topic areas. This benefit is a great resource for any member trying to get ideas, learn more about a new product or simply to keep up with the latest in new home sales and marketing.

New, original content is posted every month. Relevant articles that pop up (such as important NBN stories, articles from past issues of SMI or articles from members that can't wait until the next update of new content) are posted as the they occur.

If you have any questions to submit for our Ask a MIRM section (or know of any that members should be asking themselves), please submit them using the online Ask a MIRM form.

If you are interested in writing for the Channel or just have a question, please contact Tamsin Ayre at 800-368-5242 x8673.