Find Out How to Market and Sell to Boomers and Beyond

Learn the secrets to marketing and selling to the boomer generation and beyond at NAHB’s Building for Boomers & Beyond: 50+ Housing Symposium^SM – the premier education and marketing event for housing professionals who serve the 50+ market. This year’s conference will take place April 27-29 at the Philadelphia Marriott Downtown in Philadelphia, Pa.

There are more than 20 education sessions in all, including the following sales and marketing programs:

• Sales … Gone Are the Days of Taking Orders – Industry experts share strategies on converting cool prospects into hot buyers. Get tips on how to tailor your features to what drives 55+ buyers. Discover how to maximize your marketing dollars using the Internet to drive qualified traffic. Learn tips for Web sites, e-flyers, e-mail and newsletters.
  
  
• A Fine Romance – The Top 10 Steps to Building Wonderful Relationships with Active Adult Prospects – Moving a prospect through the sales process is like a courtship. Be sure your team is committed to starting a serious relationship and avoiding the top 10 relationship blunders that turn off active adults. Find out the virtue of improved marketing communications that nurture and move leads through the sales process all the way to “I Do!”
  
  
• Sonic Boomers – How Younger Active Adults Are Changing the Way We Do Business – Sonic boomers aren’t retiring. They’re reinventing themselves. Builders need to re-think design, features, amenities, sales and marketing. New insight into this buyer will come from a top research expert, along with a successful New Jersey builder who will present a mini-case study on his community that makes other active adult communities look old.
  
  
• Think Like a Consumer, Act Like A Retailer – As the housing industry finds itself at the crossroads of Unmotivated Street and Inventory Circle, we must learn new ways of maximizing revenue and connecting with consumers. You must leverage your touch points for the ultimate consumer experience. Three of the industry’s most exciting and provocative speakers will challenge you to take dynamic and results-oriented action.
  
  
• Closing Session - Builder Forum: Surviving the Slowdown, Planning Ahead for the Upturn – Our expert panel of builders, moderated by NAHB CEO Jerry Howard, will show how they are adapting and streamlining their businesses to cope with a complex market – from getting the financing to dealing with the glut of inventory to nudging hesitant boomer buyers off the fence and into new homes.

To help industry professionals in today’s uncertain economic times, NAHB has reduced registration fees by $300 and is offering a one-day pass for those with limited time but who still want to take advantage of the latest industry education and networking opportunities. Register online today!

So don't delay—register for Building for Boomers & Beyond: 50+ Housing Symposium^SM now at www.nahb.org/Build4Boomers.

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