September 2009

Tom Stephani, MIRM, Master CSP, CGB, GMB
NSMC Chair

NSMC/IRM Fall Board Schedule and Meeting Materials Available Online
EO Advice: J. Bart Fletcher, Greater Birmingham Association of Home Builders
Continuing Education Opportunity: Learn About How to Take Advantage of the Downturn for Only $39
MIRM Profile: Daniel R. Levitan
Miss the SMC Workshop?
Celebrated Humorist Dave Barry to Kick Off 2010 Builders’ Show
A Grassroots Shift to Capitol Hill
Kansas City Taps YouTube in Campaign to Revive Housing
It's Sales + Marketing Ideas Magazine's Champion Issue—IBS, 2010 Strategies and More
Channel Explores MIRM Designation, Marketing a Nationals Win, Design Trends and Adjusting Attitudes
MIRM to Conduct Radio Interview with NAHB's Joe Robson Airing Oct. 5
IRM Courses: September, October & November
NAHB Committee, Council Appointment Process Underway
Check Your HBA Has Your Correct Mailing Address
Member Advantage: GM, HP
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  Channel Explores MIRM Designation, Marketing a Nationals Win, Design Trends and Adjusting Attitudes

September brings a wide variety of topics to the Sales & Marketing Channel! Bonnie Alfriend, Fellow, MIRM, CMP, discussed the benefits of working towards your MIRM designation in this month's Ask a MIRM article called "A Symbol of Marketing Excellence." Alfriend also makes this designation less intimidating by breaking down the process and providing quotes from actual MIRM candidates.

Next up, David Miles interviewed several 2009 Nationals winners (including the Legend Award winner) in his article "The Value of (Nationals) Awards" to find out how these awards have played a part in earning the winning companies respect, clients and recognition within the industry.

Coming Soon...

  • Sept. 17 -- Design Trends: "Focus on the Future," by Mary DeWalt, MIRM, CMP

  • Sept. 24 -- Sales: "Learning From Fortune Cookies," by Daniel R. Levitan, Fellow, MIRM

For more information or to contribute an article to the Sales & Marketing Channel, email Tamsin Ayre or call 202-266-8673.

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