NSMC eNews - 03/30/2007 (Plain Text Version)

Jeffrey Bernatz
NSMC Chair

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In this issue:
Celebrations and Surprises at the 2007 IRM Commencement Breakfast
A Brand New Channel
SMC Corner: Get a Jump Start on Your SMC’s Educational Programming
Get Hot Tips on the SMC Network Exchange
National Membership Day 2007: Leaders of the Pack
Register for the NAHB Spring Board Meeting
Affiliate Membership Category Opens Door to the Future
Register Now for Building for Boomers & Beyond
2007 New Homes Month Promotional Kit Online Now
The Financial Benefits of Homeownership in this Month’s NAHB HouseKeys
'Buy Now' Advertising Assistance Grants Going Fast. Apply Now!
Member Advantage: 20% Savings from Dell
2007 Will Be a Year of Transition for Most State Housing Markets

A Brand New Channel

Just in time for spring, the Sales and Marketing Channel has undergone a fresh new redesign! Check out the new format and let us know what you think!

Developed by the National Sales and Marketing Council, the tools and resources provided in the Sales and Marketing Channel are available for free to NSMC members and as an annual subscription to non-council members. The Sales and Marketing Channel is one of five online content subscriptions now available from NAHB.

If you are a member of the National Sales and Marketing Council, simply log in to www.nahb.org now to take advantage of the resources that have been developed exclusively for you!

If you don’t have a login and PIN number, contact NAHB Member Services at 800-368-5242 x0 or info@nahb.com and they’ll set you up.

Sales and Marketing Channel Topic Areas:

Advertising - Find answers to your advertising questions - learn how to write an effective ad, use graphics, and discover techniques for building better ads.

Branding - Learn how to build a successful brand and how logos and graphics integrate into your brand strategy and corporate image.

Builder-Broker Relations - Discover why brokers and builders need each other, how small builders can use brokers, and how to execute a successful broker program.

Customer Relations - Find out how to improve your customer relations and what you can do to train your employees to deliver top customer service.

Design Trends - What is the newest trend in color, design, and architecture? Learn today’s latest design ideas.

Finance - Learn about current new home finance programs being provided to consumers; become skilled at building a sales and marketing budget – from a marketing proforma to deciding how to compensate your sales staff.

Market Research - You need consumer data to build a product that will sell. Learn how to conduct a focus group or consumer survey and how to understand the results.

Marketing - Understand how marketing and advertising are different, how to build a marketing plan, and how to implement your strategy.

Merchandising - Learn how to grab your customer’s attention through merchandising – from selling upgrades to making an impact with your customer.

Public Relations - Discover how to integrate public relations into your overall strategy, how to write press releases, and how to get the best media coverage for your products and events.

Sales Management - Unlock the keys to sales management with tips and techniques on managing and motivating your sales force, building profit, and successful planning to meet sales goals.

Sales - Nothing happens until someone sells something… learn techniques for managing leads, prospect follow-up, and closing sales.

Technology - Technology is changing how we sell and how people buy homes. Find out’s what’s new with web site design, e-mail, virtual reality, and more.

Industry Research - Research to help builders and associates better understand the housing markets.

We encourage members to submit articles to the Channel. Contact Elizabeth Landry with your comments, questions, and suggestions. And don't forget to tune in to the Channel!