NSMC eNews - 03/30/2007 (Plain Text Version)

Jeffrey Bernatz
NSMC Chair

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In this issue:
Celebrations and Surprises at the 2007 IRM Commencement Breakfast
A Brand New Channel
SMC Corner: Get a Jump Start on Your SMC’s Educational Programming
Get Hot Tips on the SMC Network Exchange
National Membership Day 2007: Leaders of the Pack
Register for the NAHB Spring Board Meeting
Affiliate Membership Category Opens Door to the Future
Register Now for Building for Boomers & Beyond
2007 New Homes Month Promotional Kit Online Now
The Financial Benefits of Homeownership in this Month’s NAHB HouseKeys
'Buy Now' Advertising Assistance Grants Going Fast. Apply Now!
Member Advantage: 20% Savings from Dell
2007 Will Be a Year of Transition for Most State Housing Markets

The Financial Benefits of Homeownership in this Month’s NAHB HouseKeys

The latest edition of NAHB HouseKeys, NAHB’s free consumer e-newsletter, is now out. HBAs across the country have strongly embraced this new online publication, using its content in their own newsletters and brochures, distributing NAHB HouseKeys fliers at home shows and linking to the subscription page from their sites. It’s a great way for HBAs and members to connect directly with consumers.

In this month’s issue, Kenneth R. Harney, an award-winning, nationally syndicated real estate columnist, gives consumers searching for a new home some sound advice — Keep your eye on the ball!

"Leverage is one of the key differences between buying a house and buying stocks or bonds," says Kenneth R. Harney, an award-winning, nationally syndicated real estate columnist and author of the article Keeping Your Eye on the Ball: The Financial Benefits of Homeownership in this issue of NAHB HouseKeys. "Flat or down markets, in fact, may well be the best times for buying a first house. Prices tend to be lower and more affordable. Home builders and sellers tend to be more willing to negotiate, and mortgage rates — like today’s — often are lower than during high-inflation periods."

Find out why homeownership can lead to financial benefits and freedoms unheard of with stocks or bonds, in both surging markets and slow ones.

Also in this issue, the color of March? It’s Green! Learn which simple household products can green your home, how builders are bringing green to the mainstream and check out the latest and greatest in our green photo gallery.

In addition, find your perfect builder, go inside the International Builders’ Show, reduce your heating and cooling costs and get tax credits, avoid household headaches, read about the organic and eco-friendly architecture of the Southwest, plus much, much more.

To view the complete issue, click here.

All state and local home builders associations are encouraged to submit general, consumer-focused feature stories for consideration for this new publication. We invite you to share this issue of NAHB HouseKeys with your e-mail list of consumers. The e-newsletter is an opt-in only product, meaning the public has to sign up to receive it. Further, HBAs are invited to use non-bylined content in NAHB HouseKeys to repurpose and customize for your own consumer outreach projects, including your association web site, newsletter or magazine. We also will provide you with a graphic that you can post on your own web site or print product to promote NAHB HouseKeys as a free benefit for consumers.

To subscribe or view back issues, visit www.nahb.org/housekeys. For more information on leveraging this free resource with your consumers, contact Niki Clark at nclark@nahb.com.