NSMC eNews - 08/17/2007 (Plain Text Version)

Jeffrey Bernatz
NSMC Chair

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In this issue:
Your Web Site: Is it Working For You?
Fall Board: NSMC Networking Dinner and More
History Lives Just Outside the City: Fall Board Housing Tour
Local SMC Corner: Helpful Hints from SMC Regional Workshop at SEBC
Enter The National Sales and Marketing Awards by Sept. 28
Motivate Your Sales Team!
Get Inspired at the Sunbelt Builders Show
‘Buy Now’ Advertising Assistance Program Resonates in Lincoln, Neb.
'Casa y Comunidad' Earns National Publishing Award

'Casa y Comunidad' Earns National Publishing Award

Casa y Comunidad: Latino Home and Neighborhood Design, which takes the first-ever look at the growing and increasingly prosperous U.S. Latino community and its housing needs and helps all segments of the housing industry to understand and prepare for this emerging market, was named a silver medallion recipient in the 2007 Benjamin Franklin Awards for book publishing.

“Casa y Comunidad” was edited by Henry G. Cisneros, former secretary of the U.S. Department of Housing and Urban Development and founder and chairman of CityView, which partners with home builders to provide workforce housing. Cisneros was named to the Housing Hall of Fame earlier this year.

“Casa y Comunidad” provides readers with a series of essays on topics such as the demographics of Latino homeownership, community, home design and affordable housing. Packed with photos, graphics and success stories, the book provides strategies for doing business with Latino home buyers — a population that is estimated to grow by at least 60% by 2020.

As HUD secretary during the Clinton Administration, Cisneros is credited with initiating the revitalization of many of the nation’s public housing developments by formulating policies that have contributed to today’s record homeownership rate.

The Benjamin Franklin Awards, sponsored by Publishers Marketing Association (PMA), the trade association representing the Independent Book Publishers Association, recognize excellence in editorial and design.

“Casa y Communidad” is available at BuilderBooks.com. To view or purchase this publication online, click here, or call 800-223-2665.