NSMC eNews - 11/27/2007 (Plain Text Version)

Jeffrey Bernatz
NSMC Chair

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In this issue:
Customer Relationship Management for Home Builders
Housing Economists Expect Market Turnaround to Begin In 2008
Copp Thanks NSMC, IRM for Support, Prepares for Move to University of Housing
Free Sales & Marketing Audio Seminar Coming Up; Register Today to Reap Benefits
Buy Your Tickets to The Nationals 2008 Gala!
Plan for NSMC, IRM Events at 2008 International Builders' Show
Join New Designees, Fellows at IRM Commencement Breakfast Feb. 13
Register for SMC Workshop at 2008 IBS
Hear Sales and Marketing Strategies at 2008 IBS
10 Tips to Keep Your SMC Going Strong in a Challenging Market
NAHB News: Builder Achievement and Best of 50+ Housing Awards, More
For Remodeler, Contractor, and Retailer Members: Solveras Has Solutions and Savings

Free Sales & Marketing Audio Seminar Coming Up; Register Today to Reap Benefits

Looking for solutions for today's changing housing market? Industry veterans who have been through market shifts in their careers will share their insights during an audio seminar. Find out what changes you should make to your sales and marketing as well as other keys to success.

NAHB, the National Sales and Marketing Council and Biztools™ will co-host an hour-long teleconference, Ramp Up Your Sales & Marketing in a Challenging Housing Market, at 2:00 p.m. ET Wednesday, Dec. 12. The audio seminar is available FREE to NAHB members.

A panel of sales and marketing experts will discuss successful techniques that have worked for them. You also will have the opportunity to hear what’s on the minds of your peers in the housing industry. Please e-mail your questions in advance to mcopp@nahb.com. The call will include a 40-minute presentation, followed by a 20-minute question-and-answer session.

Topics will include the following:

Minimizing objections: Understanding buyer needs, wants, abilities and fears
Being innovative and offering incentives to buyers and employees
Assessing your sales team
Strategizing appropriate product mix — shopping the competition
Reducing inventory
Cutting costs
Exploring legal means of collections
Renegotiating credit
Mortgage credit options for buyers
Contingency contracts
Financing tips
Maximizing vendor, lender and supplier relationships
And much more!

The speakers are Bonnie Alfriend, Fellow, MIRM, Alfriend and Associates, Pebble Beach, Calif.; Daniel Levitan, Fellow, MIRM, Levitan & Associates, Fort Lauderdale, Fla.; and Ross Robbins, MIRM, Lee Evans Group/Shinn Consulting, Inc., Littleton, Colo.

Also, HBAs and local Sales and Marketing Councils are encouraged to host the audio seminar at your HBA. It’s a great service for your members.

For more details on Ramp Up Your Sales & Marketing in a Changing Market, please e-mail Michael Copp or call him at 800-368-5242 x8340.