NSMC eNews - 11/27/2007  (Plain Text Version)

Jeffrey Bernatz
NSMC Chair

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In this issue:
Customer Relationship Management for Home Builders
Housing Economists Expect Market Turnaround to Begin In 2008
Copp Thanks NSMC, IRM for Support, Prepares for Move to University of Housing
Free Sales & Marketing Audio Seminar Coming Up; Register Today to Reap Benefits
Buy Your Tickets to The Nationals 2008 Gala!
Plan for NSMC, IRM Events at 2008 International Builders' Show
Join New Designees, Fellows at IRM Commencement Breakfast Feb. 13
Register for SMC Workshop at 2008 IBS
Hear Sales and Marketing Strategies at 2008 IBS
10 Tips to Keep Your SMC Going Strong in a Challenging Market
NAHB News: Builder Achievement and Best of 50+ Housing Awards, More
For Remodeler, Contractor, and Retailer Members: Solveras Has Solutions and Savings


Register for SMC Workshop at 2008 IBS

Is your local Sales and Marketing feeling the pinch in today’s market conditions? Don’t miss the SMC Workshop, “Keeping Your SMC Viable in Today’s Challenging Housing Market,” during the 2008 International Builders’ Show. The workshop will take place during the 2008 International Builders’ Show from 12:30 - 3:30 p.m. Wednesday, Feb. 13, in the Orange County Convention Center in Orlando.

“This is a great opportunity to network with some of the most successful SMCs across the country ” said Peggy Brassfield of the HBA of Lexington in Lexington, Ky., 2008 chair of the NSMC Membership and Local Councils Committee. “It’s a place to go for support as well as to get terrific ideas to take your SMC through 2008 and beyond. The energy and enthusiasm in the room is contagious.”

The SMC Workshop will feature one of breakout sessions from 1:00-2:00 p.m.  with various topics offered simultaneously.  An interactive group discussion will follow from 2:00-3:00 p.m., allowing SMCs to brainstorm and discuss ways to thrive in an evolving housing market.

Check out the schedule below:

12:30 - 12:45 pm                     Overview and Introductions

12:45 - 1:00 pm                        NSMC Overview

 Leveraging National Benefits and Services to Strengthen Your SMC’s Value

1:00 - 2:00 pm                          Breakouts

  1. Back to School – Make Your SMC A Class Act in Sales and Marketing Education
  2. The Power of P.R. – How to Spread the Word about Your SMC to Your Members, HBA and the Housing Industry
  3. Membership Blueprint – Building Your SMC’s Foundation from the Ground Up
  4. Fun Factor – Infuse Excitement into Your SMC’s Offerings
  5. Dash for Cash – Awards, Sponsorship and Untapped Revenue Sources
  6. Leadership Forum – How to Motivate Your Volunteers into Action and Groom Your Future SMC Stars
  7. Viewing of the SMC Books from The Nationals

2:00 - 3:00 pm                          Interactive Group Discussion

Keeping Your SMC Viable in Today’s Challenging Housing Market

  • SMC Success Stories
  • Challenges and Opportunities
  • How to Communicate Your SMC’s Value to Members

3:00 - 3:30 pm                          Networking/Open Session

For more details or to RSVP for the workshop, e-mail Jeff Jenkins or call him at 800-368-5242 x8292. All SMC staff and leadership are invited to participate.


For more information or to contact us directly, please visit www.NAHB.org | ©2007, National Association of Home Builders