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Tens of Millions Learn About the Remodelors Council
Through a collaboration of the NAHB Remodelors Council and local Councils across the country, an estimated 30 million people were exposed to the Remodelors Council in the news through National Home Remodeling Month — nearly one million people per day of the month of May.
The Remodelors Council kicked off the media blitz nationally with a remodeling teleconference on May 2 with National Chairman Vince Butler, CGR, CAPS, GMB, and NAHB’s chief economist Dave Seiders. Dozens of journalists listened in as they discussed the state of the remodeling industry. Each week thereafter, the Council issued a press release, including maximizing return on investment, aging in place and CAPS, as well as hiring a CGR.
One of several examples of a local Council’s success was the HBA of Metro Denver’s Remodelors Council. After placing their customized press release on their website, a story appeared in the Sunday Section of the Denver Post. By raising awareness of their Council, the more than 700,000 people who read the Sunday Denver Post now associate the Council and their members as a go-to source for professionals.
In addition, the Spring Board of Trustees meeting in Washington, DC featured two 9’x13’ banners about Remodeling Month and the growth of remodeling. A special ribbon for May is National Home Remodeling Month was created for members to wear during committee meetings and the board floor. Even NAHB staff got into the act, as the Council held a “Remodel Your Cube” contest to promote Remodeling Month.
The Remodelors Council will hold a workshop for local Councils on sales, public relations, and marketing at the 2006 Remodeling Show. Contact the Remodelors Council at 800-368-5242 x8216 or remodel@nahb.com to register. To learn more about the Council’s promotional efforts, contact Jim Lapides at 800-368-5242 x8451, or e-mail at jlapides@nahb.com.
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