NAHB has free promotional materials available to remodeler members, home builders associations and local remodelers councils to increase remodeling awareness and help them boost their marketing during  “National Remodeling Month” this month.

The materials, developed by the NAHB Remodelers, are available on the NAHB Web site www.nahb.org/remodelingmonth, and more materials will be added in the coming weeks. The material is available by logging onto the NAHB Web site.

The information available includes easily customizable press releases, articles and plenty of marketing ideas to help promote remodeling throughout May.

In addition, the information provides a step-by-step guide to lead remodelers and HBAs through a campaign.

Several HBAs and local remodelers councils have already used the materials to place articles in their local newspapers, have their local radio stations run public service announcements and promote information about the newly-expanded energy-efficiency tax credit to consumers considering remodeling.

A sample of the materials available includes:

• Remodeling Month Frequently Asked Questions
• Remodeling Month Logo
• NAHB Remodelers Fact Sheet
• Guidelines for Media Questions on Remodeling
• Sample Public Service Announcements
• Remodeling Industry Fact Sheet

Consumer and industry articles, consumer information and marketing tools are also included.

The marketing campaign will continue through the year and more materials will be added to the website.

NAHB Remodelers also has a toolkit available on how to start a local remodelers council.

For more information about National Remodeling Month materials, e-mail Kelly Mack at NAHB, or call her at 800-368-5242 x8451. [return to top]