ReNews -- Remodelors Council News - 08/11/2004 (Plain Text Version)

Doug Sutton, Sr. CGR, CAPS
Remodelors^TM Council Chair
Springfield, Illinois

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In this issue:
Remodelors Council Unveils Consumer Ads
Remodelors Council News: CGR Breaks 2003 Record, Brochures, Forums, Etc.
Remodelors Council Events: Join the RC at Fall Board, Remodeling Show
Awards: CADRE, Remodelor of the Year Award Deadlines; Remodelor of the Month, Seniors
News You Need to Know: Faxing Clients, Designing Spaces
From Member to Member: The Cream of the Crop Sit on My Board
NAHB Education News: Fall Board Classes; Designation Month; Fee Changes
Industry Events: Custom Builder Symposium, Mexi-Go!, IBS
Are You On Top of Your NAHB Member Benefits? See What's New

Remodelors Council Unveils Consumer Ads

The Remodelors Council produced a series of consumer-oriented ads that will begin appearing in several consumer special interest publications promoting the hiring of NAHB Remodelors Council members, CGRs and CAPS.

These ads will begin appearing in selected issues of House Beautiful Home Remodeling & Decorating; House Beautiful Kitchen & Bath Planner; and House Beautiful Kitchens/Bath, all consumer special interest publications.

The ads were designed to compliment the new “How to Find a Professional Remodeler” brochure. We are quite excited about these new ads. You can preview the ads on the NAHB Web site at www.nahb.org/remodelors under the Remodelors Council Resources section.

We are encouraging local Remodelors Councils to place these ads in local consumer publications. This will help create a “branding” of the Remodelors Councils that consumers will come to recognize as an organization to turn to when they need to find professional remodelers. Local councils will be able to customize the ads with their council’s contact information.

For more information and contact information, contact Melanie Hinton, 800-368-5242 x8451.

RENEWS FLASH: The Greater Houston Remodelors Council Capitalizes on Consumer Ad Campaign

The Greater Houston RC, eager to incorporate the new Remodelors Council consumer ad campaign into a local promotion, is looking for partners to help them capitalize on the consumer ads with a billboard campaign. The billboards will use the same pictures and feel of the RC consumer magazine ads and can be customized to add your local’s information. This is another great step in the Remodelors Council branding campaign.

For local councils interested in producing and sharing the cost of a billboard with the Greater Houston RC, contact Bob Birner, Greater Houston RC Public Affairs chairman.