Don't Miss Out! Sign Up for Building for Boomers & Beyond
Join hundreds of industry pace-setters at the 2003 Seniors Housing Symposium, the nation's premier educational and networking event dedicated to the 50+ housing market. It's the event you've been waiting for!

Sponsored by the NAHB Seniors Housing Council, Building for Boomers & Beyond: Emerging Trends, Evolving Markets will be held Monday, April 28, through Wednesday, April 30, at the Renaissance Esmeralda Resort & Spa in Indian Wells/Palm Springs, CA. Choose from 19 different educational sessions on topics such as design, research and trends, management, development, marketing, and sales. See the latest products and services, tour the country's top communities, and network with your industry peers.

Registration information

Click here for a copy of the Building for Boomers & Beyond brochure with the registration form. You also can register online to reserve your place at the industry event you can't afford to miss! Save money by registering early. Register by Thursday, March 13, before fees increase. NAHB Seniors Housing Council members also receive a discount.

Information also is available by contacting NAHB's University of Housing at 800-368-5242 x8338, or registrar@nahb.com. For more information on NAHB Seniors Housing Council membership, call Jeff Jenkins at 800-368-5242 x8292 or jjenkins@nahb.com.

Get the latest demographics on the 50+ market
and find out how the growth of this age group, which is expanding by 10,000 people every single day, could mean lucrative opportunities for you. Keynote speaker Mark Goldstein, founder of Age Wave, LLC, and co-founder of the Impact Presentations Group, will discuss Staying on Top of An Ever-Changing World - Implications for the Building Industry from 8:30 - 10 a.m. Tuesday, April 29. Goldstein's presentation will position industry professionals at the forefront of his 'age revolution' and help them to understand how the influx of this group will affect their ability to design and market the homes of the future. [return to top]

Discover how to market and sell to active adult and senior buyers
through a series of upbeat, state-of-the-industry educational sessions with a sales and marketing focus. In 55+ Ways to Zoom Past the Competition, moderator Peter Studl, of Villas of America, will join marketing experts Barbara Kleger, of KD Partners, LLC, Janis Ehlers, of The Ehlers Group, Wendy Pieper, of Builder's Design & Leasing, Inc., and Lolita Dirks, of Lolita Dirks & Company, in a panel discussion from 4:30 - 6:30 p.m. Tuesday, April 29. Hear what's hot, new, and tried and true in reaching the coveted senior buyer.

Also, check out these sessions:

• Get Beyond the Age Debate: Learn How to Market to Customer Values, Not Age.
• SENIORS! Live on Stage - Which Advertising Works in Our Changing World?
• Truth or Dare? Is Your Marketing Plan as Successful as You Want It?
• Prime Time Marketing
• Successful Sales Strategies for Small Active Adult Communities

Other tracks will be highlighted in future issues of Seniors Housing e/Source or in the Building for Boomers & Beyond brochure. [return to top]

Learn about urban infill from a leading developer
in Under the Microscope, A Case Study: Creating an Infill Active Adult Neighborhood from noon - 1:30 p.m. Wednesday, April 30. Ralph Spargo, general manager of Standard Pacific Gallery Communities, and the rest of his Standard Pacific team will share their experiences in the brainstorming, construction, and marketing of Talega, a 283-unit active adult community in San Clemente, CA. Spargo and company will address what went right, what went wrong, and how the product utlimately was developed. Listen to the experts and participate in what promises to be a lively discussion. [return to top]

Tee it up at the first-ever Symposium Golf Tournament
or participate in other Building for Boomers & Beyond special events. The Inaugural Seniors Housing Symposium Golf Tournament will take place 1 - 6 p.m. Sunday, April 27, at the beautiful Indian Wells Golf Resort, located next door to the Renaissance Esmeralda Resort & Spa. Have fun on the links while networking with fellow Symposium attendees. Registration fee is $150 per person, which includes greens fees, car rental, light snacks, and prizes. Don't forget to sign up for golf when you fill out your Building for Boomers & Beyond registration form.

A Symposium favorite is the annual community bus tour, which will run from 8:30 a.m. - 4:30 p.m. Monday, April 28. The Palm Springs area is referred to as one big seniors housing community. Visit several of the country's leading active adult and seniors communities and see quality examples of community design, model design, and model merchandising. Participating communities include Heritage Palms by Lennar Family of Builders, Seasons at Mira Flora by LINC Housing, Sun City Palm Desert by Del Webb and Trilogy at La Quinta by Shea Homes for Active Adults. Cost for the tour is $75 per person. Sign up for the tour when you turn in your registration form. Don't miss this opportunity to see the best of the best up close! [return to top]

Make your reservation now for discounted room rates
at the beautiful Renaissance Esmeralda Resort & Spa in the desert community of Indian Wells. Nestled at the base of the Santa Rosa Mountains, the Renaissance Esmeralda is a short drive from Palm Springs International Airport. It features an award-winning restaurant and Spa Esmeralda, a world-class spa. NAHB has reserved a block of rooms at the rate of $180 per night. To make your reservation, call 800-552-4386 by Monday, March 24. NAHB cannot guarantee the rate after this date. [return to top]

Fly Delta or America West and enjoy big savings
on your fllight to this year's Symposium. A 10% discount will be offered on Delta's domestic system to the meeting based on the published, unrestricted round-trip coach (Y06) rates. No advance reservations or ticketing is required, but an additional 5% bonus discount is available to individuals who purchase tickets 60 days or more prior to departure. Contact Delta Meeting Network Reservations at 800-241-6760 from 8 a.m. - 11 p.m. EST to register, or have your travel agent call Delta's toll-free number. Refer to File Number 190627A.

America West also offers CAMSaver fares that can save you 5% off the lowest applicable published fare at the time of ticket purchase. A 10% discount is available for Y6, YUP6, or First Class tickets. Advance purchase is required (blackout dates and restrictions may apply). For reservations and details on CAMSaver fares, call the group and specialty travel desk at 800-548-7575 and give the agent CAMS Code 7263. When booking fares on AmericaWest.com, enter the full CAMS Code AP7263. [return to top]

Get premium exposure for your company
by becoming a Building for Boomers & Beyond sponsor or exhibitor. Connect with industry leaders and exceed your marketing goals. To receive a copy of the Symposium prospectus or for more information on sponsorship/exhibit opportunities, please contact Marlene Adams at 800-368-5242 x8208, or madams@nahb.com.

Special thanks to sponsors Professional Warranty and Villas of America. Thanks to the following 2003 exhibitors (as of Jan. 30):

• Age Wave Impact, Inc.
• Fidelity TeleAlarm
• Life Fitness
• Martin Architectural Group
• Mature Living Choices
• Perlman Architects
• ProMatura Group, LLC
• Trace Marketing
• Whirlpool Corporation

Look for more on details on Building for Boomers & Beyond
in upcoming issues of Seniors Housing e/Source. For additional information, contact NAHB's University of Housing at 800-368-5242 x8338, or registrar@nahb.com or visit www.nahb.org and click on Education. [return to top]