|
|
Randolph Rinehart
NAHB Seniors
Housing Council Chair
Charlottesville, VA
|
|
|
|
|
Building for Boomers & Beyond 2005 Shares Keys To Success
How do you measure success? It could mean brisk sales, big profits, or satisfied buyers. Building for Boomers & Beyond: Seniors Housing Symposium 2005 provides all the answers at this year's event, aptly coined The Measure of Success. Join more than 600 builders, developers, architects, sales and marketing professionals, and others in the seniors housing industry on May 16-18 in the Washington, DC, metro area.
 Following on the heels of last year's successful show in Chicago, Building for Boomers & Beyond will take place at the Westfields Marriott in Chantilly, VA. The premier educational and networking conference on the 50+ housing market, the 2005 Symposium will include education tracks such as amenities, design, multifamily, research and trends, and sales and marketing. You'll learn how to:
- Find out what the next generation of buyers wants
- Design homes and communities the right way both inside and out
- Create marketing that motivates and product that sells
- Incorporate technology and other amenities to build value
- Provide award-winning customer satisfaction
- And much more!
Take advantage of more than 20 different education sessions featuring the industry's top experts. Don't miss keynote speaker Paula Sonkin of J.D. Power and Associates, who will discuss "The Mystique of Creating the Satisfied Customer," and author David B. Wolfe of The Center for Ageless Marketing and his session "Serving the Ageless Market."
Remember to sign up for the following courses and special events:
- Designing for the Active Adult 8:30 a.m.-5:00 p.m., Sunday, May 15
This new course will show you how thoughtful design can enhance active adult lifestyle and will cover community design preferences, amenities, and common area design elements that promote active living.
- Symposium/BUILD-PAC Golf Tournament 12:30 p.m.-6:00 p.m., Sunday, May 15
Do your part to advance the housing industry by teeing it up for the Council's BUILD-PAC fund-raiser. Play 18 holes on the Westfields' Signature Fred Couples Golf Course and support BUILD-PAC, NAHB's political action committee.
- How to Get Started in Active Adult Housing 8:00 a.m. -4:00 p.m., Monday, May 16
This preconference course will show you how to successfully break into the active adult industry. Topics range from feasibility and assembling your team to product design, sales and marketing, amenities, and community documents.
- Active Adult Community Bus Tour 8:00 a.m.-4:00 p.m., Monday, May 16
Check out three award-winning communities in the Washington, DC, metro area. The tour will stop at Toll Brothers' Regency at Dominion Valley, K. Hovnanian's Four Seasons at Historic Virginia, and Central Parke at Lowes Island, a community developed by Slenker Land Development Corp. featuring homes by Beazer Homes and Drees Homes.
Other highlights include various networking receptions, an exhibit area showcasing the hottest products, and a special performance by The Capitol Steps, a Washington, D.C.-based political satire group.
Register online by Friday, March 18, to take advance of the earlybird registration rate. Check out the Building for Boomers & Beyond brochure for an Symposium overview. For more details, contact NAHB's University of Housing, Office of the Registrar, by e-mail or at 800-368-5242 x8338.
Please e-mail Jonathan Watson or call 800-368-5242 x8601 to inquire about exhibit and sponsor opportunities.
|
 |
|
SHC News: IBS Wrap-Up, Spring Board
For those of you who couldn't be there, the 2005 International Builders' Show in Orlando was NAHB's biggest ever, with a record-breaking 104,922 attendees. It also was a big week for the NAHB Seniors Housing Council, which attracted large audiences for its education sessions and sold out several events.
Among the highlights:
- Designing for the Active Adult The first program in the Council's Professional Development Series debuted at IBS and was at capacity, with more than 65 people in attendance. The program will be offered in 2005 at the Symposium and various HBAs.
- 2005 Best of Seniors Housing Awards The Council presented a record 180 platinum, gold, and silver awards as well as three Jurors' Innovation Awards at the annual awards luncheon, held at the Rosen Plaza Hotel.
- Education sessions The Council's sessions were well-attended. Several including Mark Goldstein's session titled Reinvention of the Housing/Building Market: Boomers and Beyond" were standing-room-only. The Council plans to diversify its education offerings at the 2006 IBS in Orlando.
- Meet the Experts and architectural plan reviews For the second straight year, IBS attendees were given the opportunity to meet with industry veterans on topics such as design, marketing and sales, trends, and seniors multifamily. In addition, the architectural plan reviews were a hit at IBS. Expect to see both programs back in 2006.
The Council also took care of some official business in Orlando. Check out the Board of Trustees' minutes for an IBS recap. It's also not too early to register for NAHB's Spring Board of Directors Meeting on April 13-17 in Washington, DC. Check out SHC's meeting schedule and the complete list of Seniors Housing Council committees to make your plans.
[return to top]
|
|
|
2005 Best of Seniors Housing Awards Winners Announced
 The NAHB Seniors Housing Council recognized the "best of the best" in the seniors housing industry during its 2005 Best of Seniors Housing Awards ceremony at the recent IBS in Orlando. The Council presented 180 platinum, gold, and silver awards in 77 categories to current and on-the-boards projects from across the United States and as far away as Canada and Spain.
Rich Rosen, a Silver Spring, MD-based architect and chair of the Best of Seniors Housing Awards Committee, felt that the quality of this year's entrants especially the winners was high.
"Based on the caliber of this year's entries, the future of the seniors housing industry looks bright," Rosen says. "From a design standpoint, consumers will find a higher quality product, with more spacious kitchens and baths, upgraded cabinetry and appliances, and better overall design. It also appears that universal design has reached the mainstream, with builders and designers building homes that people can enjoy longer, regardless of their lifestage."
Check out the complete list of winners. Winners also can order duplicate awards. E-mail Eucklan Matthews or call 800-368-5242 x8220 for more information.
Congratulations to all of this year's winners!
[return to top]
|
|
|
NAHB Kicks Off First 20 Club For Seniors Housing Builders, Developers
 NAHB recently launched its first 50+ Seniors 20 Club for builders, developers and other industry professionals involved in 50+ seniors housing. The kickoff meeting took place Feb. 17-18 at NAHB's National Housing Center in Washington, DC. The club plans to meet several times per year.
NAHB currently is seeking members to start additional 20 Clubs. Single-family and multifamily builders and developers who build for-sale and rental communities that cater to boomers, empty nesters, pre-retirees, active adults, and seniors are invited to join. The 20 Club also is open to architects and other professionals involved in assisted living and other types of seniors housing.
NAHB's 50+ Seniors 20 Club is open to CEOs, presidents, owners, principals, and partners in companies involved in the seniors housing industry. Members will be grouped with other industry leaders from non-competing markets whose companies are similar in size and operations. They will meet privately to exchange ideas and develop business, strategic, and marketing plans that position their companies for success.
"I joined the Seniors 20 Club to help our business grow and improve," says Chuck Covell, president of Bozzuto Homes in Greenbelt, MD. "Regardless of how big you are, your company is only as good as the brain trust of your internal staff. With the collaborative process of the 20 Club, you can increase your knowledge base and understand how your peers operate, and take that information back to your company to implement new ideas and best practices."
Becoming a member of a Builder 20 Club is a proven way to improve your operations and increase your bottom line. Find out more about Builder 20 Clubs, or fill out the 50+ Seniors 20 Club application to register. E-mail Jeff Lambert or call him at 800-368-5242 x8609 for more details.
[return to top]
|
|
|
Local SHC News: Twin Cities, Central Arizona Sign On As Newest Councils
The NAHB Seniors Housing Council welcomed two new local Seniors Housing Councils, bringing the total number of local councils to 11. At the 2005 IBS, the Council's Board of Trustees unanimously sanctioned new local SHCs by the Builders Association of the Twin Cities in Roseville, MN, and the Home Builders Association of Central Arizona in Phoenix, AZ.
The Seniors Housing Council of the BA of the Twin Cities was formed to provide resources for members to build and compete in the seniors housing market in the Twin Cities region. The new local council will sponsor a seminar on universal design on Wednesday, March 23, and plans to meet every other month. Other 2005 events include a summer bus tour of active adult and senior projects in the area and a roundtable of local experts on "Developing Seniors Housing Getting through the Process" in the fall.
The Seniors Housing Council of the HBA of Central Arizona plans to be a resource for builders, developers, and other industry professionals in Arizona, long a hotbed for seniors housing. The newest local SHC is planning a busy year of activities in 2005 and will serve as co-host of next year's Building for Boomers & Beyond in May 2006 in Scottsdale, AZ.
"We're excited to welcome two more local Seniors Housing Councils," says Randolph Rinehart, 2005 chair of the NAHB Seniors Housing Council and a custom home builder from Charlottesville, VA. "Local councils provide an environment of mutual support among members even competitors. They also provide members with high-level information on the local 50+ market, information, and education opportunities. They're a great value."
Twin Cities and Central Arizona joined exisiting local councils in Atlanta, Central Washington, Denver, Gold Coast (FL), Maryland/National Capital, Metro Harrisburg (PA), New England, New Jersey, and Southern California. To form a local Seniors Housing Council at your HBA, e-mail Jeff Jenkins or call him at 800-368-5242 x8292.
In other local Seniors Housing Council news:
- Metro Denver recently changed its name to the Active Living Council of the HBA of Metro Denver. The council's leadership made the decision to better reflect today's active adult market.
- The Maryland/National Capital 55+ Seniors Housing Council will present "The Boomers Are Coming (Already) Are You Ready?" from 7:00-10:30 a.m. Tuesday, March 22, at the Bethesda Marriott Hotel in Bethesda, MD. Featured speakers include Earl Armiger of Orchard Development, Chuck Covell of Bozzuto Homes, Bill Slenker of Slenker Land Corp., and Mark Stemen of K. Hovnanian Companies.
[return to top]
|
|
|
Q & A: Consultant John Burns Gives His Take On Boomers
John Burns, an Irvine, CA-based market researcher, was the highlighted speaker  at the Seniors Housing Council's Marketing Breakfast at the 2005 International Builders' Show. Burns, a national recognized housing expert, gave the presentation titled "The Boomers' Next Move."
The Seniors Housing Council asked Burns a few questions to get his thoughts on the boomers and how these buyers differ from past generations. Here's what he had to say:
Q: How is the boomer generation different from the past generation of 55+ home buyers.
A: They are healthier than ever before. They also aren't afraid to take on debt because they always have had debt and plan to work for a long time.
Q: What are the hot buttons for boomers, especially compared to other buyers?
A: Boomers are more family-oriented than they were in their youth. They're probably trying to make up for lost time. They expect customization and phenomenal customer service because they have been spoiled by Starbucks, Nordstrom's, and other companies known for high quality customer service. A high percentage of boomers have more money because more of them are two-income households and they have one less child than their parents. They also will inherit a bundle of money from their parents, who were savers.
Q: What trends do you see in the active adult industry over the next five years? What does the next 10 to 20 years hold?
A: The boomers are such a large, diversified group that I expect builders to segment the group into six or more major categories, from those who want to return to urban living to those who will build large homes for family get-togethers in resort communities. Diversity seems to be the norm.
Q: How should I change the way I do business to accomodate this wave of boomers that will flood the market?
A: You have to listen to them. Keep your ears to the ground in your local market. This will help you identify underserved market niches.
If you have addition questions, e-mail John Burns or call him at 949-262-3228.
[return to top]
|
|
|
A Few Staff Changes — New SHC Contacts
The NAHB Seniors Housing Council lost a valuable ambassador when long-time Executive Director Leslie Marks left NAHB for a new opportunity within the housing industry. Marks, who joined NAHB in August 1997, stepped down after the 2005 IBS. She accepted the position of director of special projects for Bozzuto Homes, Inc., in Greenbelt, MD.
During her seven-year tenure at NAHB, Marks significantly raised the Council's profile within NAHB. On Marks' watch, the Council dramatically increased its membership, tripled the number of local Seniors Housing Councils, and launched Building for Boomers & Beyond, the Council's highly successful education and networking conference.
Marks was recognized by SHC's trustees and leadership at IBS for her tireless dedication to the job and her commitment to the industry. But, as she reminded her peers, she won't be going far. She recently became a member of Maryland/National Capital 55+ Seniors Housing Council. Thanks for a great seven years!
Filling Marks' shoes is Michael R. Copp as assistant staff vice president. Copp, who was promoted from executive director of the National Sales and Marketing Council, will lead both the Seniors Housing Council and NSMC. Copp heads a diversified team that includes existing SHC staff members Janice Coyle, Jeff Jenkins, and Eucklan Matthews, in addition to Taylor Blanchard, Joseph McGaw, Lisa Notaro, and LaShawn Watson, who will provide staff support for NSMC and Seniors Housing Council programs.
The new staff's core areas include:
If you have any questions, please e-mail Eucklan Matthews or call 800-368-5242 x8220.
[return to top]
|
|
|
George Genung, Former SHC Director, Dies At Age 75
NAHB and the NAHB Seniors Housing Council lost a close friend when George R. Genung, Jr., the Seniors Housing Council's former director, passed away Jan. 28 at age 75 from a heart attack. Genung had battled Parkinson's in recent years and had been in poor health. A memorial service was held Feb. 8 at Arlington National Cemetery, followed by a buffet luncheon on Feb. 9 for friends and family at The Willowtree Inn in Montgomery Village, MD, where he lived with his wife of 49 years, Midge Genung.
Genung served NAHB and the Seniors Housing Council for many years before retiring in July 1997. A Forest Hills, NY, native, Genung worked in the field of urban renewal and multifamily and seniors housing for 40 years. He was a pioneer who raised the profile of seniors housing at NAHB.
"George had the vision that our Council would be the 'voice of the seniors housing industry,' " says Bonnie Solomon, 2004 chair of the NAHB Seniors Housing Council and a longtime friend of Genung. "He gathered materials from every source and made it his personal mission to educate us about every aspect of seniors housing. He was both encouraging and inspirational. He was our friend and colleague. When he retired from NAHB, our Council gave him a moving tribute for his many contributions to help us make a place within NAHB and the housing industry. We definitely will miss him."
Genung, a retired U.S. Army veteran who served in the Korean War, is survived by his wife, Midge, of Montgomery Village, MD; his sister, Joan Ovaitt of Raleigh, NC; his son, Roy Genung of Inwood, WV; his daughter, Leslie Meyers of Cabin John, MD; and three grandchildren.
The family suggests contributions on Genung's behalf to be sent to The Michael J. Fox Foundation for Parkinson's Research.
[return to top]
|
|
|
Help Tsunami Victims Rebuild Their Homes
Many NAHB members already have responded to the devastating earthquake and tsunami disaster in South Asia by generously giving to numerous relief agencies that are providing emergency assistance to the survivors. As the relief effort continues and moves from the emergency phase into recovery, the home building industry is rallying to address the longer term need for temporary and permanent shelter in the tsunami-affected nations.
In response to what will be an overwhelming need for permanent shelter, NAHB and the National Housing Endowment have established the Home Builders Care/National Housing Endowment-Tsunami Shelter Fund to raise desperately needed funds.
With an initial donation of $250,000, designated by the NAHB Board of Directors at the International Builders Show, the fund will be directed to rebuilding efforts that provide temporary and permanent shelter for survivors.
Please help by making a tax deductible donation to the Home Builders Care/National Housing Endowment-Tsunami Shelter Fund. Money raised by the National Housing Endowment will be granted to one or more U.S. charitable relief organizations working to help tsunami survivors obtain temporary and permanent shelter.
Please direct your donation check to:
National Housing Endowment
Tsunami Shelter Fund
1201 15th Street NW
Washington, D.C. 20005
Checks should be made payable to the National Housing Endowment and, in the memo section, please note the Tsunami Shelter Fund.
For more information, contact Troy Patterson, National Housing Endowment, at 800-368-5242 x8483 or Kym Kilbourne, NAHB Public Affairs, x8447.
[return to top]
|
|
|
Member Advantage: Get GM Discount Pricing On More Than 80 GM Vehicles
GM is offering preferred supplier discount pricing on more than 80 General Motors vehicles, including Chevrolet, Pontiac, Buick, GMC, Oldsmobile, Cadillac, Saturn, HUMMER (except H1) and Saab passenger cars, light duty trucks, vans, and SUVs as part of NAHBs Member Advantage discount program.
Through the program, NAHB members can receive:
- Preferred Supplier Pricing on all eight GM nameplates
- Benefits of other GM offers in addition to the supplier price
- Receipt of their authorization codes and program details via direct mail from GM
For complete details, go to www.gmfleet.com/nahb. The GM Preferred Supplier Pricing program runs through Jan. 3, 2006.
Other Member Advantage Discounts
For the most up-to-date details on the Member Advantage discount program and all of the participating companies, go to http://memberadvantage.nahb.org. Or visit www.nahb.org to explore the full range of benefits associated with membership in your local, state, and national home builders associations.
[return to top]
|
|
|
