How Do You Measure Success? Building for Boomers & Beyond 2005
You already know the potential of the 50+ housing market. Get the tools to success by attending Building for Boomers & Beyond: Seniors Housing Symposium 2005 coming up May 16-18 in the Washington, DC, metropolitan area. Join hundreds of builders, developers, architects, sales and marketing professionals, and other industry professionals at the Westfields Marriott in Chantilly, VA, for this year's event.

Now in its fifth year, Building for Boomers & Beyond has earned a reputation as the housing industry's premier education and networking conference for the active adult and seniors housing industry.

New to the industry? You'll get everything you need in "How to Get Started in Active Adult Housing," an all-day pre-conference that takes you through the process from beginning to end. Start with feasibility and discover how to assemble your project team, plan your amenities, devise a supreme marketing and sales strategy, write your community documents, and more.

Have you been to past Symposiums? This industry constantly is evolving, so there's always something new to discover. Learn the fine art of creating satisfied customers from expert Paula Sonkin of J.D. Power and Associates, sign up for the all-new "Designing for the Active Adult” course, and hear the latest research on the nexer generation and buyer preferences for communities, amenities, and products. More than 20 education sessions will show you how to:

• Use universal design features to gain a competitive advantage.
• Overcome challenges and capitalize on opportunities for developing within the urban core.
• Utilize technology as an amenity when marketing your community.
• Build demand, create urgency, and increase absorption through pricing.
• Design clubhouses that enhance the active adult lifestyle and help sell homes.
• And much more!

While education is the main attraction, there's plenty of fun to be had at Building for Boomers & Beyond. Become a golf pro for a day at the first annual Symposium BUILD-PAC Golf Tournament held at the Westfield's Fred Couples' signature course. Tee it up on one of the region's finest courses and contribute to BUILD-PAC, NAHB's political action committee. Donations to BUILD-PAC are encouraged but aren't mandatory.

Other highlights:

• A special performance by The Capitol Steps — Enjoy the razor-sharp wit of this troupe of Congressional staffers-turned-comedians who satire the very people and places who once employed them .
• Active adult community bus tour — Sign up for this tour of some of the Washington, DC., metro area's best communities. Space is limited, so don't delay!
• Meet the Experts — Spend time with industry veterans who will answer your questions.
• Fun and relaxation — Take advantage of the Westfields Marriott's fitness center, full spa services, recreational activities like horseback riding and biking trails, and convenient location to many Washington-area attractions.

Register online for Building for Boomers & Beyond or check out the Symposium brochure for more information. Sign up by Friday, April 29, and save off the on-site price. For more information,  e-mail NAHB's University of Housing, Office of the Registrar, or call 800-368-5242 x8338. To find out about sponsor and exhibit opportunities, check out the media kit or e-mail Iain Mitchell or call him at 800-368-5242 x8208. [ return to top ]