Save the Date: April 24-26, Building for Boomers & Beyond 2006

Where can a builder go to learn more about the evolving 50+ homebuyer and prepare for the future? Building for Boomers & Beyond: 50+ Housing Symposium provides all of the answers at the 2006 conference titled “The Evolving Market: Looking to the Future.” Join hundreds of industry professionals for the premier education and networking event for the 50+ housing market this spring at the Pointe Hilton Tapatio Cliffs Resort in Phoenix, AZ.

Building for Boomers & Beyond attendees agree that anyone who is involved in 50+ housing will benefit from the breadth of educational offerings, the opportunities to make valuable connections, and the chance to build a knowledge base while learning from others with decades of experience in this burgeoning market.

Now in its sixth year, the Symposium can help newcomers to the 50+ market avoid costly mistakes and benefit from the insights of industry leaders. “This Symposium brings together the best, brightest and most successful in the industry who will eagerly provide insight into what makes active adult housing successful for them,” says past attendee J. Scott Glaus, vice president of strategic marketing for Centex Homes in Chantilly, VA. “Attendees will be exposed to ideas that will make their learning curve shorter and far less painful.”

Even industry veterans find that they still have something to learn at the Symposium. Dick Willhoit of Estrella Associates, Inc., a builder from Paso Robles, CA, has attended Building for Boomers & Beyond since its inception and plans to be there next spring. "The Symposium offers a comprehensive opportunity, in a limited amount of time, to be exposed to the elements necessary to bring forward a successful active adult community," Willhoit says. "I incorporated the knowledge I gained in my company business plan, including research methods and objectives; entitlement objectives, processes, hurdles, and opportunities; organizational documentation and management; marketing and sales programs; and access to consultants and resources necessary to provide valuable historical and prospective insights to all of these elements.”

Anyone involved in 50+ housing can and will benefit from the Symposium — developers, sales and marketing professionals, consultants, designers, architects, merchandisers, and more. Willhoit says past attendees should return to next year's Symposium and bring their staff with them: “I will take staff from my marketing and management teams so they may experience these same opportunities that I have for more than six years,” Willhoit says.

Even those in finance can discover more about how 50+ consumers spend money and plan on financing. “Attending the Symposium is an excellent way to learn more about the 50+ market and how older adults can utilize their home as a financial tool and security for their future,” says John Mlekush, market growth & development manager with Wells Fargo Home Mortgage's Senior Products Group.

Whether you are a builder/developer or a marketing executive, new to 50+ housing, or an experienced leader in the industry, Building for Boomers & Beyond offers unparalleled education sessions, a fun and informative bus tour, networking, an exhibit area with products and services geared toward the 50+ consumer, and more. Don’t miss the Symposium in sunny Phoenix. Come for the golf and the sun and stay for the opportunities to learn and grow in the 50+ housing market.

Online registration will be available soon. Contact NAHB’s University of Housing, Office of the Registrar, at 800-368-5242 x8338, or registrar@nahb.com for more details. For exhibit and sponsorship information, e-mail Iain Mitchell or contact him at 800-368-5242 x8208. [Return to top]