March 22, 2006

Norman Cohen
Chairman
50+ Housing Council
Former Del Webb CEO: Builders, Do Your Homework
50+ Home Buyers Ready To Spend
Building For Boomers & Beyond: The 50+ Housing Marketing Is Evolving — Are You?
Make Your Plans for 50+ HC Events at NAHB's Spring Board
21 Tips for Creating a Great Active Adult Community
Everyone Wins on National Membership Day
50+ Housing In The News
Take Advantage of Your 50+ HC Benefits!
NAHB News and Notes
 
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50+ Housing In The News

Lively communities replace “retirement” with a new beginning
More than 20 new Del Webb communities are slated to open in 2006. "From Pilates class to philanthropy to online dating, the next phase for Boomers turning 60 is less about 'retirement' than 'what's next?'" said David G. Schreiner, Vice President of Active Adult Business Development for Pulte Homes, in a Business Wire article. "We need to continue to deliver high-quality, vibrant communities that these Boomers and other active adults expect from Del Webb, while helping them to define their next phase in life." The article can be found at www.businesswire.com (free registration required).

If Pickleball is the new shuffleboard, is Pilates the new Mah Jong?
As part of a series on Phoenix, NPR profiled the world of Sun City. Residents talked about their love of athletics, while a company exec extolled the virtues of the upcoming Sun City Festival, a resort-style community for the retiree who has everything.

Quelle surprise: “Hip” condos attract empty-nesters
Developer Tony Giarratana built The Viridian, a 305-unit high-rise condominium community in downtown Nashville, with floor-to-ceiling windows and swanky, high-style kitchens. He thought its many fitness and lifestyle amenities would attract hip, young, urban buyers, and they did, but they also brought an entirely different group to the building. "We built the Viridian for the hip and cool,” says Giarratana, “but we had the empty-nester group show up." Sherry and Robert Shearer are excited about their move to Viridian. "We're empty nesters, and we were ready to make a change,” says Sherry, 51. "It's so different than anything we've ever done." The full article in The Tennessean includes details about materials and the area market. [Return to top]

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