Recruit New Members in May, Win Prizes

The NAHB 50+ Housing Council is joining NAHB for National Membership Day, a month-long recruitment and retention promotion for local home builders’ associations and their councils, culminating on May 23. NAHB 50+ Housing Council members and members of  13 local, state, and regional 50+ Housing Councils are encouraged to participate in the Council’s 2006 Membership Day to increase awareness, reinforce benefits, and help recruit new members.

How can you sign up new members? First, promote the value of membership. Remind members that membership in the NAHB 50+ Housing Council gets them a subscription to 50+ Housing Magazine, the monthly 50+ Housing e/Source e-newsletter, access to the Council’s members-only research Web page, access to industry leaders and other networking events, discounts on registration for Building for Boomers & Beyond: 50+ Housing Symposium and on Best of 50+ Housing Awards entries, and more. Check out the complete list of 50+ Housing Council’s benefits. Also, tell prospects how being a member has benefited you and your business.

It’s not too early to start promoting benefits and organizing your recruitment campaign for May. Then on Tuesday, May 23, call in your new member totals for May. If you sign up three or more new members during the month, you will receive a $25 American Express gift card. The top recruiter also gets a free registration to next year’s Symposium in Denver. The top local 50+ Housing Councils also are eligible for prizes and recognition. The top recruiters will be listed this summer in 50+ Housing e/Source.

“National Membership Day is one of the 50+ Housing Council’s most important recruitment events of the year,” said Polly Webb of Trace Marketing, Inc., in Sarasota, Fla., 2006 chair of the NAHB 50+ Housing Council’s Membership and Marketing Committee.  “It’s an opportunity to grow our membership and to remind members why they joined by reinforcing member benefits. We’re counting on all 50+ Housing Council members and local councils to participate on National Membership Day.”

Check out the National Membership Day overview for more details. Or contact Jeff Jenkins at 800-368-5242 x8292 or e-mail jjenkins@nahb.com. For more information, visit www.nahb.org/MembershipDay.

  [Return to top]