September 28, 2006

Norman Cohen
Chairman
50+ Housing Council
Maximize Your Merchandising Investment in Today’s 50+ Market
NAHB Kit Sends Builders Back to Basics in Cooling Market
Approving Seniors Housing: Facts that Matter
National Aging in Place Week Is October 8-14
Welcome New 50+ Housing Council Members!
50+ Housing In the News
Spike Update: Recruit New 50+ Housing Council Members, Earn Spike Points!
Around the Industry
Northeast Fall Symposium Hosted by 50+ New England Housing Council
There's Still Time to Enter The Nationals!
NAHB, NAACP Hope to Shrink Minority Homeownership Gap
Builders Step Up Push for Critical House Storm Water Bill
 
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50+ Housing In the News

Calling your community “active adult?” Better watch out…
The Toledo Fair Housing Center sued the developer of Waterside in metro Toledo for marketing its community as “active adult.” “The court challenge took aim at an increasingly popular type of subdivision that critics say illegally discourages potential buyers with children but fails to comply with rigorous federal housing laws that allow senior-citizen-only complexes,” says this article in the Toledo Blade. As the result of a settlement, Waterside will now be marketed as a “55 and older community.”

Will the grab bars be made of gold?
Donald Trump is throwing his hat into the 50+ housing ring with Trump Park Residences, a luxury (of course) active adult community in Westchester, N.Y. To live in one of the 141 units, at least one resident must be 55 or older. And one of those residents must also have $500,000 to $1.2 million, which is how much these beauties are going for. Check out the swanky web site.

Hospice Care Growing
Sunrise Senior Living recently announced that it’s buying Dallas-based Trinity Hospice for $68 million.” Hospice care has grown into a $10 billion-a-year business, and senior care analysts predict it will only get bigger as the number of older Americans doubles in the next 25 years and as the terminally ill exert more control over their final months,” according to an article in The Dallas Morning News. Steven Plochocki, president and chief executive of Trinity Hospice, says that boomers will want to spend their last days at home surrounded by loved ones, rather than in a hospital, furthering the current growth of hospice services.

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