Tom Stephani, S. Robert August and Bill Becker ― industry veterans who have been through market shifts more than once ― will discuss what changes you should make to your sales and marketing in order to thrive in today’s market during an upcoming audio conference.

The hour-long teleconference, “Ramp Up Your Sales & Marketing in a Changing Market,” will begin at 2:00 p.m. EST, Jan. 9 and is available free to NAHB members. 

To register, click here, e-mail Wil Heslop at NAHB, or call him at 800-368-5242 x8472.

Stephani, August and Becker will counsel participants to be proactive and adjust their sales and marketing processes. This includes assessing and changing their sales team and how they work with prospects, reducing their inventory, shopping the competition more effectively and more.

The conference will include a 40-minute presentation, followed by 20 minutes of questions and answers from participants.

Conference Topics

The 40-minute presentation will cover:

• Minimizing objections: Understanding buyer needs, wants, abilities and fears
• Innovation: Offering incentives to buyers and employees
• Assessing your sales team
• Strategizing appropriate product mix: Shopping the competition
• Reducing inventory
• Maximizing lender relations
• Cutting costs

To Register

For more information, or to register for the free “Changing Market” audio conference, click here, e-mail Wil Heslop at NAHB, or call him at 800-368-5242 x8472.

Teleconference materials will be e-mailed to registered participants in advance.

The conference is co-hosted by NAHB’s National Sales and Marketing Council and Biztools, NAHB’s business management comprehensive resource on the NAHB Web site. [Return to top]