Learn about the housing market's fastest growing segment!

This power-packed, exciting and informative full-day FREE program will teach you the successful programs, tactics, techniques, strategies and solutions to create a winning 55+ lifestyle community. Taught by seven nationally-known professionals whose combined experience covers 100+ years, this is one program you can't miss! (No registration needed. Limited seating.)

Thursday, Feb. 8
Orange County Convention Center, West 300

Schedule:

9:00-10:00 a.m.
Part 1: Feasibility
From the start of your interest in active adult lifestyle living, you need to concentrate on researching the market, the competition, type of product, who your prospects and customers are, demand, and absorption. Learn how to conduct a proper feasibility study.

10:00-11:00 a.m.  
Part 2: Creating the Team
How to evaluate the capabilities, experience, and expertise of your team members, whether they are internal or outside consultants.

11:00 a.m.-Noon
Part 3: Land Planning
A good land plan is the “heart & soul” of a community. It allows you to visualize the theme, position your lifestyle offering and motivate your prospect to say “wow!” The product, the amenities, the theme, your sales area, and the neighborhoods must follow a cohesive plan.

1:00-2:00 p.m.
Part 4: Product Design
Building upon the land plan, the housing product must reflect the lifestyle of the buyer profile. Learn how to develop a design with features that your buyers have come to expect.

2:00-3:00 p.m.
Part 5: Amenities
Developing amenities revolves around the affordability of the prospective buyer. Learn what you should include and build. Buyers not only look at the onsite package, but what is close by the community.

3:00-4:00 p.m.
Part 6: Marketing
The development of a marketing strategy begins at conception and includes deciding whether you are selling a “brand” or a “place to live.”

4:00-5:00 p.m.
Part 7: Sales
When selling to the active adult lifestyle buyer, you need to recognize that the purchase is discretionary. Learn how to determine buyer motivations, understand the importance of selling lifestyle first, and become an expert in relationship selling. [Return to top]