The seventh and final chapter of the 50+ Housing Council's Profile of the 50+ Housing Market is complete and available to Council members at www.nahb.org/50plusresearch. This chapter completes the Profile, which to date has been cited in more than twenty news articles, including pieces in the Chicago Tribune and USA Today.

Chapter 7, "New Construction for the 50+ Market," takes a look at the projected numbers for new 55+ construction in 2007 and talks about some of the basic characteristics of new construction, such as square footage, number of bedrooms and bathrooms, and the kinds of recreational amenities offered.

Some highlights:

• The projected value of age-qualified, active adult product built in 2007 is $7.3 billion, a relatively small share of new construction serving the 55+ market.
• In 2007, new age-qualified active adult product will generate an estimated $583 million in net profit.
• More than 75% of new home buyers in age-qualified, active adult communities chose their home because of its room layout and the design of the unit.

The Profile of the 50+ Housing Market is available exclusively to 50+ Housing Council members at www.nahb.org/50plusresearch.

You MUST be logged in as a member to access the 50+ research section. If you don't have an NAHB login and password, call Member Services at 800-368-5242 x0 to obtain one. [Return to top]