Project Looking Glass Gets Inside Retirement Living

In an effort to help marketers better communicate with today’s senior population, two researchers from the 55+ marketing firm, Varsity, will become full-time residents at Garden Spot Village, a continuing care retirement community in Lancaster County, Pa.

The research effort, known as Varsity’s Project Looking Glass, will place researchers Bob Fell and Lori Aulenbach in the community for 31 days. While there, the pair will study the physiology and psychology of residents and deliver their findings in fall 2007.  

“Our overriding goal is to gain insights that will help companies develop and market better products and services for the senior population,” said Fell. “What we discover during our time at Garden Spot Village could change the way we communicate with what is arguably one of the most powerful audiences in America.”

The survey being used in Project Looking Glass is available to retirement communities and brands across the nation. To review the web-based survey or offer it to your residents and customers, visit the Project Looking Glass page at http://www.varsityone.com/. All project partners will receive their community’s survey results as well as national results and a summary of Project Looking Glass findings.

Design for Aging Review 9: Now Accepting Submissions
Submission deadline: Aug. 22

The AIA Design for Aging Knowledge Community and the American Association of Homes and Services for the Aging (AAHSA) invite you to submit projects for the Design for Aging Review competition. This biennial competition, which began in 1992, showcases facilities that improve quality of life for the aging while also exhibiting innovation in their design and execution. Prior editions of the Review have recognized more than 300 facilities. Projects that are recognized for outstanding achievement will be exhibited at the AIA 2008 National Convention in Boston and the AAHSA Annual Meeting & Exposition in Orlando. The projects also will be included in education programs and published in the 9th edition of the Design for Aging Review. New this year is an entirely online submission process. To submit your project, visit the competition Web site and follow the login instructions.

Call for Presentations Deadline Sept. 1

ICADI is attended by practitioners, researchers, business leaders, consumers and policy makers to focus on independence-related issues of aging.  Submissions will be accepted in the following categories:  Livable Homes and Communities, Assistive Devices, Work and Aging, Transportation, Telehealth, Injury Prevention, Robotics, and Smart Homes. 

Submit a proposal for a Lecture, Symposia, Poster, or Technology Demonstration. Information and submission are online at http://www.icadi.phhp.ufl.edu/.

17th Annual NIC Conference

The 17th Annual NIC Conference will be held Oct. 3-5 at the Omni Shoreham Hotel in Washington, D.C. Please call NIC at 410-267-0504 for more information.

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