Research: Design Main Driver for Movers into Age-Qualified Communities
 What are the major reasons why older buyers decide to move into an age-qualified community?According to NAHB's newly published Profile of the 50+ Housing Market study, the No. 1 reason for the move is because the buyers liked the community's overall design. In fact, close to half of respondents (49%) cited design.
Respondents were fairly evenly split, noting the following reasons:
- Close to friends/relatives (28%)
- Close to leisure activities (26%)
- Liked the housing unit (26%)
As far as choosing their actual home within the age-qualified community, design was again the winner, with 77% identifying room layout and design as the top reason. Others were:
- Exterior appearance (29%)
- Financial reasons (22%)
- Construction quality (18%)
- Kitchen (17%)
- View (17%)
Check out New Construction for the 50+ Housing Market, one of seven chapters in Profile of the 50+ Housing Market.
Other chapters include: 50+ Housing Demographics, 50+ Income and Wealth, 50+ Regional and Neighborhood Attributes, 50+ Housing Characteristics, 50+ Household Mobility and The Current Market: Characteristics of 50+ Movers.
Free access to Profile of the 50+ Housing Market and other 50+ housing research is an exclusive benefit of your 50+ Housing Council members. To access research, go to www.nahb.org/50plusresearch. Or, if you have never visited the Web site, do the following:
First-Time NAHB Web Site User Login Instructions
All you need to log in to www.nahb.org is a username and password.
To create your login:
- Go to www.nahb.org/login
- Enter the required fields (If you need help finding you NAHB PIN, call 800-368-5242 x0 or e-mail your name, company name, state, and phone number to login@nahb.org.
- Click Submit (Be sure to check the Remember my username and password box so the system will recognize you when you return.)
To Access the 50+ Research Section
After you’re logged in, type www.nahb.org/50plusresearch in your browser.
If you have any problems accessing the research, contact the NAHB 50+ Housing Council at 50plus@nahb.com or 800-368-5242 x8220. [Return to top]
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