Industry veterans who have been through market shifts in their careers will discuss during an upcoming audio seminar what changes you should make to your sales and marketing efforts to thrive in today’s housing market .

NAHB, the National Sales and Marketing Council and Biztools™ will co-host an hour-long teleconference, Ramp Up Your Sales & Marketing in a Changing Market, at 2 p.m. Wednesday, Dec. 12. The conference is available FREE to NAHB members.

A panel of sales and marketing experts will discuss successful techniques that are working for them. You also will have the opportunity to hear what’s on the minds of your peers in the housing industry. Please e-mail your questions in advance to Michael Copp. The call will include a 40-minute presentation, followed by a 20-minute question-and-answer session.

Topics will include the following:

• Minimizing objections: Understanding buyer needs, wants, abilities and fears
• Being innovative and offering incentives to buyers and employees
• Assessing your sales team
• Strategizing appropriate product mix – shopping the competition
• Reducing inventory
• Cutting costs
• Exploring legal means of collections
• Renegotiating credit
• Mortgage credit options for buyers
• Contingency contracts
• Financing tips
• Maximizing vendor, lender and supplier relationships
• And much more!

The speakers are Bonnie Alfriend Fellow, MIRM, Alfriend and Associates, Pebble Beach, Calif.; Daniel Levitan Fellow, MIRM, Levitan & Associates, Fort Lauderdale, Fla.; and Ross Robbins, MIRM, Lee Evans Group/Shinn Consulting, Inc., Littleton, Colo.

Register online today for the audio conference or check out the flyer for more details.

Also, HBAs are encouraged to host the audio seminar at your HBA. It’s a great service for your members.

For more details on Ramp Up Your Sales & Marketing in a Changing Market, please contact Michael Copp by e-mail or at 800-368-5242 x8340. [Return to top]