Want to know the latest data on the 50+ housing market? Check out the 50+ Housing Council's Profile of the 50+ Housing Market. All seven chapters are currently available online at www.nahb.org/50plusresearch.

Topics range from 50+ Demographics and 50+ Income and Wealth to the two newest chapters, The Current Market: Characteristics of 50+ Movers and New Construction for the 50+ Market.

Did you know?

• 55+ customers in age-qualified active adult communities will visit an average of 10 homes before moving in, which isn't that much different than younger households. However, those considering multifamily housing will look at only five homes. Customers in independent living will check out only three to four homes.
  
  
• New homes in age-qualified communities tend to be slightly smaller than other new homes purchased by 55+ buyers. While these new units may not have a specialty room like a den or library, they aren't tiny, averaging more than two bathrooms and more than 2,000 square feet of living space.
  
  
• Today's older customers are more educated. The share of 55+ households with an advanced college degree increased from 8% in 1997 to 13% in 2005 for those in the market for single-family detached homes. The numbers are higher than those in multifamily communities or independent living.

Free access to Profile of the 50+ Housing Market and other 50+ housing research is an exclusive benefit of your 50+ Housing Council members. To access research, go to www.nahb.org/50plusresearch. Or, if you have never visited the Web site, do the following:

First-Time NAHB Web Site User Login Instructions

All you need to log in to http://www.nahb.org/ is a username and password.

To create your login:  

1. Go to www.nahb.org/login
2. Enter the required fields (If you need help finding your NAHB PIN, call 800-368-5242 x0 or e-mail your name, company name, state, and phone number to login@nahb.org.
3. Click Submit (Be sure to check the Remember my username and password box so the system will recognize you when you return.)

To Access the 50+ Research Section

After you’re logged in, type www.nahb.org/50plusresearch in your browser.

If you have any problems accessing the research, contact the NAHB 50+ Housing Council at  50plus@nahb.com or 800-368-5242 x8220.

You MUST be logged in as a member to access the 50+ research section. If you don't have an NAHB login and password, call Member Services at 800-368-5242 x0 to obtain one. [Return to top]